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Archroma Partners for Emulsions Distribution in US Market

Published on 2021-06-04. Edited By : SpecialChem

TAGS:  Architectural Coatings     Industrial Coatings     Wood Coatings    

agreement-pic-pcArchroma has entered an agreement with specialty raw material distributor Van Horn, Metz & Company for the distribution of its Mowilith® emulsions in the United States.

Archroma’s Mowilith® emulsions are used by home decor manufacturers in Asia and Latin America to impart wood and metal coatings, concrete, and industrial paints, with high-gloss, resistance to UV, water, dirt and scratch, and weatherability. This helps to protect walls, floors and other surfaces, reducing the need for regular maintenance and increasing their durability.

Agreement with Van Horn, Metz & Company

Thanks to its partnership with Van Horn, Metz & Company, Archroma aims to better serve customers in the US market.

Van Horn, Metz & Company will premiere Archroma’s Core Shell technology for the first time to US customers. Core Shell has been designed by Archroma's experts in Indonesia, one of the most challenging climates for wood and other materials. It combines hard and soft polymer particles to create relatively hard, yet flexible coatings, with better scratch and dirt blocking resistance. The formulation also allows faster drying of the coating, with earlier blocking resistance.

The value created will benefit the manufacturer, with an end product that can be ready for stacking and packaging much faster, and the end consumer who will enjoy products that lasts longer.

Barrett Fisher, president of Van Horn, Metz & Company, comments, “We strive to offer leading solutions, quality products and superior customer service. Our goal is to bring the latest global technology to our customers, and Archroma has a proven track record with their high performing Mowilith® emulsions for wood and metal coatings. We are extremely pleased to be able to introduce the Mowilith® brand and the Core Shell technology to our customers. These unique products will continue to help our customers stay ahead of the competition.”

Bryan Dill, head of sales, North America, at Archroma adds, “Archroma and Van Horn, Metz & Company share the same belief that it is possible to create safe and sustainable furniture and home decors that are beautiful and durable. This partnership will allow the US market to finally enjoy the many benefits that have made Mowilith® the preferred emulsion brand for many manufacturers in many countries.”

Source: Archroma
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