TAGS: Architectural Coatings Sustainability / Natural Coatings
ALINA launches Paintsforlife to encourage manufacturers to develop green and innovative architectural paint products. The project team has developed more than 20 sustainable architectural paint formulations available for the industry professionals on the portal.
Formulations to Reduce Toxic Biocides & VOCs
The formulations are intended for reducing toxic biocides and VOCs in the architectural paint products. To facilitate sustainable product development, information on the formulations and used raw materials is open and available for all industry stakeholders.
Related Read: Painting a Greener Future – New Raw Materials, R&D for Coatings and Inks
Solvita Kostjukova, co-founder and CEO of ALINA, emphasises that the PaintsForLife portals democratizes the architectural paint industry by offering complete information about frame formulations to develop low VOC and biocide paint products. It is important to us, that information on sustainable product development is available to every stakeholder in the industry.
The potential target customers are small and medium size paint and coating product manufacturers who need to adapt their products to the sustainability requirements and are interested in wider adoption of green chemistry in paints and coatings.
Adaptation of Green Chemistry in Paints and Coatings
Within the framework of the EU LIFE program, the project partners ALINA company, Riga Technical University and the University of Latvia launches an initiative in order to accelerate adaptation of the paint industry to the latest sustainability requirements. The portal is an outcome of several years' extensive research and innovative approach to develop Ecolabel compliant paint formulations.
For consumers the PaintsForLife portal offers guidelines for responsible paint product choice. It helps to understand the paint labelling system and provides an insight into choosing low toxicity and low emission products, with good coverage and durability of the painted surface.
Source: ALINA