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AkzoNobel Transforms Rio de Janeiro’s Santa Marta favela with its “Let’s Colour” Event

Published on 2015-08-19. Author : SpecialChem

The ongoing transformation of Rio de Janeiro’s famous Santa Marta favela continued when 450 volunteers from the city took part in one of the biggest ever “Let’s Colour” events to be staged by AkzoNobel’s Decorative Paints business.

Organized as part of Rio’s 450th anniversary celebrations, the volunteers made a huge contribution to a local project which first began in 2010 and is a living example of AkzoNobel’s commitment to its Human Cities initiative.

Fig. 1: AkzoNobel

So far, over 300 buildings in Santa Marta have been redecorated with more than 20,000 liters of Coral – AkzoNobel’s paint brand in Brazil – helping to make the community more inspiring and vibrant for everyone who lives there.

“We’re thrilled that so many volunteers joined us to help revitalize this amazing community,” said Jaap Kuiper, Managing Director of AkzoNobel’s Decorative Paints business in Latin America. “It’s important that people feel proud of where they live and with “Let’s Colour” we’re inspiring people to become more connected to their cities and communities.”

As well as adding color to their homes, last weekend’s “Let’s Colour” event – promoted via the hashtag #PintouRio450 – also involved working with Santa Marta residents to help them choose the right colors and offered training in how to properly apply paint. In addition, the company teamed up with local NGO Eu quero o Santa Marta Limpo to clean up the streets.

“Our global Human Cities initiative and the work we’re doing in communities throughout Brazil are testament to how we’re striving to make cities around the world more liveable,” added Ruud Joosten, Member of the Executive Committee responsible for Decorative Paints. “It was great to see everyone get involved with such enthusiasm in Santa Marta, which is a perfect example of how lives can be transformed through color.”

Due to be completed before the start of the 2016 Olympic Games in Rio, the Santa Marta “Let’s Colour” project will eventually involve painting more than 600 buildings with products from AkzoNobel’s Coral range.

About AkzoNobel

AkzoNobel is one of the leading global paints and coatings companies and a major producer of specialty chemicals. Calling on centuries of expertise, it supplies industries and consumers worldwide with innovative products and sustainable technologies designed to meet the growing demands of its fast-changing planet. Headquartered in Amsterdam, the Netherlands, it has approximately 46,000 people in around 80 countries, while its portfolio includes well-known brands such as Dulux, Sikkens, International, Interpon and Eka. Consistently ranked as one of the leaders in the area of sustainability, it is committed to making life more liveable and its cities more human.

Source: AkzoNobel
 


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