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ADLER Exhibits Painting Lines at Bad Salzuflen's ZOW Trade Fair

Published on 2011-02-14. Author : SpecialChem

Furniture is an emotional matter and if someone opts for a particular article it's usually a case of love at first sight. But that only comes about if the first impression - i.e. the person's impression of the surface - is a good one. That is why furniture manufacturers have to make sure that the surfaces of their articles inspire the right feelings and have an unmistakable character. To achieve this, they need a partner that works heart and soul to satisfy their needs. ADLER-Werk coatings production company presents itself as such a partner at the ZOW trade fair at Bad Salzuflen in Germany.


ADLER, namely, doesn't only have a reputation for ensuring that not a single can of paint leaves its plant if it doesn't come up to the highest quality standards. ADLER also stands for top-quality service, for every single one of the Austrian paint manufacturer's employees works for this heart and soul - day in, day out. Right from the start, working in close collaboration with the paint application industry, ADLER develops paint systems that are specially tailored to the latter's needs, and that give its furniture a unique finish. With such individual surfaces, furniture manufacturers can immediately respond to new trends in the industry, whether the keynote to the season is set by natural-looking matt or glamorous high-gloss products. And the challenge of how to make new paints match the existing processing system and painting lines can only be mastered in a joint effort also involving the manufacturer. That is why ADLER offers a partnership scheme that starts with A as in "applications engineering" and ends with Z, as in "zero complaints".


"ADLER has been giving its customers satisfaction for 75 years now, and that isn't only because the quality of the paints is good", says sales manager Klaus Knoll. "We're also first-rate when it comes to service. We are a supplier that lets you have a sample of every special colour, that provides a guaranteed overnight delivery service, that helps you to design your paint application plant and whose technicians are at your service at all times, both on the telephone and at your site", he says with pride.

His customers include, for instance, both the office furniture manufacturer Bene and kitchen specialists Bulthaup and Häcker. They too put their faith in the unparalleled services provided by the company's Furniture Applications Centre covering an area of 1,000 square metres and its laboratory manned by 80 experts, which always has one leg in the future.

If you want to have a close look at all these services and also find out about a few more, you can do this at ADLER's exhibition stand at Bad Salzuflen's ZOW trade fair: Hall 21, Stand C3. From 14 to 17 February 2010, visitors can familiarize themselves with the newly-developed paints and the time-tested services of Austria's leading paint manufacturer.


ADLER is a family business, rich in tradition and based in Tyrol. Hence, the benchmarks that we set ourselves are the benchmarks that we follow. This is the philosophy that has made ADLER the competency leader in wood preservatives and paints. He who works with heart and soul has no half-hearted goal. This begins with research and culminates with consultation and service.

Source: ADLER

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