One of the major objectives in developing novel coatings, especially sustainable coatings, is to control cost. In March, we invited our members to share their approach regarding cost control of sustainable coatings. The question we asked is: What is the main cost reduction strategy you pursue in formulation?
TiO2 accounts for approximately 50% of the raw material cost for a flat finish paint and almost 40% of the raw material cost for semi-gloss and high gloss paints. The cost of TiO2 has been constantly rising during the last few years and is currently approaching close to USD 2.00 per pound.