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Ashland Launches Silicone-free Substrate Wetting Agents for Industrial Coatings

Published on 2023-10-24. Edited By : SpecialChem

TAGS:  Industrial Coatings     Automotive Coatings     Wood Coatings     Plastic Coatings     

Ashland Siliconefree Substrate Wetting Agents Industrial Ashland launches a portfolio of Easy-Wet™ substrate wetting agents, a new generation of silicone-free, high-performing oligomeric alkyl polyether polyols for premium industrial coatings. The Easy-Wet™ portfolio is a more sustainable technology that provides an excellent balance of wetting and low foaming that leads to defect-free films in coatings.

Super Wetting Agent Technology is one of seven platforms Ashland recently introduced to provide differentiated and sustainable products, serving multiple markets. Super wetting agents deliver high-value performance in various industrial coatings applications, including wood, metal, automotive, general industrial finishes, printing inks and plastic coatings.

Suitable for Waterborne Coatings


Substrate-wetting agents are essential for delivering perfect substrate-wetting and defect-free films, especially in waterborne coatings. They help to significantly reduce the surface tension of water and provide excellent wetting properties.

Additionally, the Easy-Wet™ portfolio offers very low foam stabilization, leading to no cratering or pinholes. This feature provides formulators with the ability to tailor their formulations to achieve desired cost and performance targets.

All grades are silicone-free, meet biodegradability+ requirements and are more sustainable than silicone and fluorocarbon-based agents, along with having one of the lowest VOC levels in the industry.

"Ashland’s new Super Wetting Technology Platform offers the coatings industry a high-performing and sustainable product line with limitless possibilities for various applications," said Chris Brown, vice president and general manager, coatings, Ashland.

"When one of our Easy-Wet™ products is used in industrial coatings, the final coating film penetrates nicely into wood and other surfaces that are porous, leading to perfect substrate wetting. This technology is a game-changing innovation for the coatings industry,” added Brown.

Checkout Complete Range of Wetting Agents from Ashland




Source: Ashland

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