TAGS: Polyurethane Coatings Sustainability / Natural Coatings
Pearl Group enhances its operational footprint and capabilities in Saudi Arabia, doubling its production capacity in the Kingdom. This significantly expands its ability to meet local and regional demand. Pearl Group is a provider of polyurethane (PU) insulation solutions and other PU-based applications.
Further demonstrating its commitment to the booming Saudi market, Pearl Group rolls out a dedicated supply chain strategy for the Kingdom, making same-day deliveries possible in Riyadh and other demand clusters. They also appointed a specialized sales manager in the Kingdom to strengthen its presence and responsiveness in the region.
Reducing Costs by Localizing PU Production
Strategically located in Jeddah, Pearl Group’s state-of-the-art production and storage facility underscores not only Pearl Group’s commitment to the Saudi market but also its alignment with the Kingdom’s Vision 2030. It aims to localize production.
Doubling production capacity in the Kingdom enables Pearl Group to manufacture 100 percent of customer requirements in Saudi and neighboring countries. They will utilize the Jeddah plant as a regional hub, reducing logistical complexities and costs. This will lead to faster delivery times and increased customer satisfaction.
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Pearl Group has over 35 years of delivering innovative and sustainable PU solutions in the Middle East. And we have been dedicated to servicing our clients in the Kingdom for decades,” said Leslie Gyertson, chief operating officer of Pearl Group.
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We have witnessed tremendous growth in Saudi Arabia, and being close to our customers, having the right capabilities to meet their evolving demands, and ensuring we have the best people in place to provide technical expertise are pivotal to ensuring Pearl Group can support this growth. That’s why, in addition to expanding our manufacturing capabilities, we have appointed a dedicated sales manager, Kamal Ammareen, for Saudi Arabia,” continued Gyertson.
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It’s this continuous investment in our team and facilities that have enabled Pearl Group to significantly enhance customer service levels, ensuring our partners and customers receive responsive, professional technical support before and after sales,” explained Gyertson.
Supply Chain Strategy for Product Diversification
The capabilities of Pearl Group’s Jeddah hub have been further enhanced with the development and execution of a dedicated supply chain strategy for the Kingdom.
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As part of our comprehensive supply chain strategy in Saudi Arabia, Pearl Group is making local stocks available in Riyadh. This will significantly reduce lead times and ensure we are in close proximity to all our Saudi-based customers. This will enable us to help them reduce their working capital while also building on our agility and responsiveness,” said Irina Kuzina, chief supply chain officer.
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As a business focused on helping our customers achieve their objectives through the provision of end-to-end solutions, this is just one of the steps Pearl Group has taken to ensure we are where our customers are. And are on hand to supply high-quality products and services when and where they are needed,” added Kuzina.
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As the chemical industry trends towards consolidation and cost-cutting, we are investing in our facilities and people. This strategic approach underscores our commitment to emerging and high-potential markets and enhances our ability to work closely with our customers,” added Gyertson.
Since launching its PearlX2 growth strategy in 2021, with the target of doubling Pearl Group’s business within five years, the PU solutions provider has set its sights on geographical expansion and product diversification. The establishment of a production and warehouse facility in Jeddah has played a pivotal role in enabling Pearl Group to achieve significant year-on-year growth.
Source: Pearl Group