TAGS: Automotive Coatings
Axalta, a coatings company, announces that it signed a multi-year agreement with Steer Automotive Group, an independently owned vehicle repair organization from the UK. Under the terms of the agreement, Axalta is the single preferred paint partner, supplying its premium refinish brand Standox to Steer Automotive Group’s 57 UK sites.
Energy-saving Paint Technology
Richard Steer, chief executive officer, Steer Automotive Group, said, “
A great area of focus and investment for us are considerations around energy use, the products we use to repair vehicles and how we can become more efficient and reduce waste throughout the process. Axalta provides a unique advantage and is a true business partner for us.”
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Its energy-saving paint technology, through its premium refinish brand Standox, was a huge draw in our decision-making process. We also rely on Axalta for strong technical training on application techniques, which for us ensures standardized implementation. Lastly, Axalta’s Drivus brand of tailored innovative digital services and programs will help our 57 sites operate faster and smarter with improved efficiency,” added Steer.
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This new partnership demonstrates our shared goals of building a better business and maximizing success,” said Jim Muse, global vice president of Sales, Axalta Refinish. “
Axalta has a portfolio of industry-leading, end-to-end solutions to enable Steer Automotive Group to meet current needs as well as future requirements to support its long-term growth.”
Since its original inception Steer Automotive Group has delivered sustainable growth. The group has continued with its growth strategy around both acquisitions and opening of new sites. Steer Prestige, one of the new sites established, has the latest innovative technology to drive the most sustainable solutions, which deliver a measurably different experience.
Source: Axalta