In general terms, opacity can be described as the ability of a substance or mixture to hide a substrate. A typical example would be a coating film covering a given surface such as a wall. This simple phenomenon is actually the result of a rather complex interplay of various components and parameters. In industry, opacity is often referred to using other terms such as contrast ratio or hiding power. Whatever term is used, the common functionality they describe is the ability of an applied optical layer to hide what is underneath. ChameleoBoostTM by Omya offers a unique solution for boosting opacity while optimizing formulation cost. ChameleoBoostTM will either enhance coating performance (e.g. opacity) at equal formulation cost or reduce formulation cost (e.g. partial substitution of titanium dioxide) while maintaining performance level of the coating film. Any combination of the two is of course possible as well.
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Detlef Gysau holds a Master’s Degree in Paints & Coatings, from University of Applied Sciences Stuttgart - Media University. He is the Head of Innovation and Technical Marketing - Construction at Omya AG. He has fundamental knowledge in the field of paints, coatings, adhesives & sealants plus incorporated raw materials, in particular of mineral fillers. In 2006 he has published the book "Fillers for Paints" at Vincentz Network. The 2nd revised edition has been finished in 2011. He has well-proven knowledge in the field of solid particles in the micro and nano meter range. Daily proven experiences in innovation management, leading, coaching, management by objectives, project management, strategy development, product management, pricing management, marketing, business plans, corporate learning. Strong network in the industries of building materials, polymers and life science as well as universities.