The material selection platform
Coatings Ingredients
The material selection platform
Coatings Ingredients


Achieve effective TIO2 reduction Thanks to flexible and easily adaptable COATEX Solutions

Coatex Arkema
This is a Past Webinar

In this presentation our speakers, Dr. Denis RUHLMANN and Mehdi BOUZID, will address American and European types of formulation from high to low PVC.

You will see how:
  • The Bumper technology™ platform from COATEX can enable to go much further in TiO2 reduction even when standard dispersant approaches are limited
  • COATEX formulation approach doesn't impact optical performance (wet and dry opacities, tint strength, gloss...) and other properties (rheology, stability, scrub)
Presented By:
Denis Ruhlmann
Medhi Bouzid

Length: 90 min

Why should you view this webinar?

  • Get detailed and successful formulations to achieve TiO2 reduction
  • Discover solutions easily implementable at paint manufacturer plants and adaptable to many types of waterborne formulations
  • See how synergies between different additives can optimize the behavior of TiO2
  • Learn more on strategies of TiO2 replacement by other particles
  • Access information on the high performance attributes of COATEX dispersants

Who should view this webinar?

Professionals involved in waterborne coatings for architectural / decorative and wood applications:
  • Formulators
  • Resin producers
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Denis Ruhlmann Department Manager – Coatings Additives - Coatex

Dr. Denis RUHLMANN is in charge of the Coatings additives department at COATEX. He has been responsible for the development of rheology additives encompassing dispersants and thickeners for water-based formulations for more than 15 years.
Dr. Denis RUHLMANN has a PhD in the field of photochemistry and polymers, is author or co-author of more than 30 papers and of about 10 patents. He gives conferences on a regular basis at various professional Paints and Coatings events (ECS, ACS, OCCA, FSCT, Eurocoat, Fatipec, Formula III, AFTPVA...). He also gives lectures about applied rheology for vocational training at the AFPEV (French Association for Paints and Varnishes) and lectures for students at schools and universities.

Medhi Bouzid Application Laboratory Manager - Coatex

Mehdi Bouzid has a degree in Chemistry, he joined COATEX France in 1998 to work on polyacrylate dispersing agents used in the Water treatment, Ceramic industries and other Industrial Specialties. In 2008, he was promoted as COATEX Application Laboratory Manager in Chester, SC. With his team, he is now in charge of all the Technical Support to the Paint and Coatings industry for the Americas as well as the Construction, Paper and Minerals Processing areas. 
His mission is the management of projects interfacing with Customers and Research & Development labs.

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