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Sustainability – The New Nano

SpecialChem / PCI Magazine – Jun 4, 2008

A few years ago the coatings world was ‘nano' crazy. The term nano was everywhere. I didn't know what it really meant since there wasn't an agreed-upon definition of nano. Mostly it meant adding a little of something tiny to paint. It didn't matter if was a 5-micron particle. If it was small - it was nano. "Sustainability" has replaced nano as the hot topic. I don't really understand what "sustainability" means either. Experts refer to a 1987 paper titled "Our Common Future," more commonly called the Brundtland Report, for a definition. "Development is sustainable when it meets the needs of the present without compromising the ability of future generations to meet their own needs." Pretty fuzzy stuff and, like nano, it has come to mean different things to different people. From recyclable to reusable, from low VOC to BACT to MACT, or just plain old eco-friendly, "sustainable" means whatever its purveyors want it to mean. Everybody knows that the nano movement was driven by good old corporate greed.

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