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Green Nanotech New Buzz Word In Coatings

SpecialChem / Oct 22, 2008

In 2007, environmentally conscious consumers turned to "green" products in every facet of their lives. Tips on "being green" and products to buy were everywhere - online, being reported on in broadcast news, incorporated into TV shows, and in magazines and newspapers. Home builders and suppliers began to look inward to find ways to make homes more energy efficient. In 2008, the landscape continues to change. With the environmental crisis now at the forefront of the public's consciousness, traditional solutions to saving energy are not enough. Companies are investing in technologies that not only improve but can transform the environmental equation. On a more basic level, consumers and business owners are savvier than ever about what it truly means to be green and they are looking for solutions with maximum impact. They are also highly informed about which green products bring the most value. Consequently, they are seeking products that accomplish multiple objectives at a cost-effective solution.

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