Though construction related sales are generally down, demand for prepainted metal is taking hold in several key markets, including metal roofing, appliances and metal office furniture. Metal roofing is often made with prepainted heat reflective coatings that are available in a variety of colors and designs. This market is growing in replacement and new construction applications as the residential and commercial markets learn of metal's advantages over alternative materials. Through December 31, 2010, because of their heat reflectivity and energy saving benefits, the federal government is providing a tax credit worth up to 30% of the materials cost up to $1,500 per home to homeowners who install a qualified cool roof on their residences. This tax credit incentive, coupled with beautiful design options; such as cedar shake, copper and tile looks, are fueling the residential market. Commercial properties looking to reduce their environmental impact are also turning to cool metal roofing for its durability and energy saving benefits. Metal roofing is here to stay.