What do colors mean to us? Colors fulfill several important functions. Colors are identifiers. They help us communicate, organize ourselves at work or at home, or move around in traffic. Colors also alert us. Signal colors attract our attention to things that are important. Finally, colors speak to our senses and emotions. Colors are decorative and they create different moods.
Colors set the tone - in building façades as much as in all other areas of life. A building that fits well into its surroundings already gives us clues about the interior. Color is one of the elements that contribute to a building's pleasant atmosphere.
However, the good looks of a façade are far from being sufficient today. Modern façade paints must be weather resistant, diffusible and feature long-lasting fastness. They should also be easy to process and environmentally friendly.The requirements for colorants in façade paints differ significantly from the requirements for pigments used in other coating applications.