TiO2 Optimization: Practical Formulation Strategies

When you know that TiO₂ still represents 40-50% of total raw materials costs, you surely chase after TiO₂ reduction strategies! Although switching to cheaper grades can be a short term solution, you will make bigger & more durable gains by optimizing TiO₂ performance / loading ratio. Join this course and:

1. Save money by learning the 5 best TiO₂ reduction strategies – Dry hiding |  Hollow particles |  Separation |  Spacing |  Stabilization


2. Gain in autonomy with your own formulations by better understanding factors (scattering power, particle size...) governing white color strength and hiding power


3. Get UNBIASED expert insight on commercial TiO₂ reduction solutions available today & how to combine them all-together for best results

Paint & Inks Formulators / Developers eager to keep cost under control

Pigments, additives and fillers suppliers looking for ideas to better support their customers

Suitable for all categories of coatings, inks and related systems: solvent-based, high-solids, waterborne, melts and powder coatings.

Complete the course and (unlock your personalized certificate) – your badge of accomplishment awaits!

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1. Using TiO₂ in Formulations – Important Aspects: 
   • Hiding power
   • Color strength (titanium white pigment powder)
   • Optical properties of particles in a system: absorption, reflection, refraction, refractive index and scattering
   • PVC (Pigment Volume Concentration) and Critical PVC


2. 5 Best Strategies for Optimal use of TiO₂
   • Separation and distribution
   • Stabilization
   • Spacing: post-treatment, fillers, polymeric spacing agent, encapsulation
   • Dry hiding: (Critical) PVC and the relation with optical properties
   • Hollow fillers (incl. examples of fillers that can be used to optimize TiO₂ performance)


3. Practical strategies to combine solutions to achieve best cost/performance ratio


4. Methods to check the efficiency of TiO₂ in the complete system


5. 30 mins Q&A - ask your questions directly to the expert!

Have a query? Email us for any help!