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X-Rite Color Technology Inside Benjamin Moore's New Pocket Palette

Published on 2004-11-30. Author : SpecialChem

GRANDVILLE, Mich. -- X-Rite (Nasdaq:XRIT - News) announced it has expanded its collaboration with Benjamin Moore & Co. for the development and launch of Pocket Palette(TM), a hand held electronic color palette search instrument. With only one press of a button, Pocket Palette utilizes X-Rite's proprietary color measurement technology to accurately read and display the correct Benjamin Moore paint color name and number, taking the guess work out of matching colors. Under its agreement with X-Rite, Benjamin Moore will market Pocket Palette to over 100,000 contractors, architects, and designers in North America.

"Pocket Palette is a superb example of the technological advances being made in color," said Denis Abrams, President and Chief Operating Officer of Benjamin Moore & Co. "Benjamin Moore is excited about this type of innovative color technology that brings value to our professional users."

"X-Rite is pleased to be working with Benjamin Moore, providing the color technology inside Pocket Palette," said Michael C. Ferrara, X-Rite's Chief Executive Officer. "For many years, Benjamin Moore has maintained an unyielding pursuit of leading edge color technology for the benefit of their retailers and end users. Pocket Palette represents a new standard in color innovation, a result of a collaborative relationship and common goal between our companies."

About Benjamin Moore

Benjamin Moore & Co., founded in 1883, is a Berkshire Hathaway company. It is one of the country's leading manufacturers of architectural, commercial and industrial maintenance coatings, and its products are distributed exclusively through a network of independent paint and decorating retailers nationwide.

About X-Rite

X-Rite is a leading provider of color measurement solutions comprised of hardware, software and services for the verification and communication of color data. The Company serves a broad range of industries, including graphic arts, digital imaging, photo, industrial and retail color matching, and medical. X-Rite serves markets in over 80 countries with offices throughout Europe, Asia, and the Americas.

Source: X-Rite


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