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Sun Chemical & DIC at ChinaCoat: Showcase Coating Solutions for Auto, Industrial Markets

Published on 2014-12-05. Author : SpecialChem

CINCINNATI, OHIO, U.S.A – November 17, 2014 – Visitors attending CHINACOAT 2014 will be introduced to a broad range of high performance, organic, and metallic pigments, preparations, and high functionality resin and additives from Sun Chemical Performance Pigments and its parent company, DIC, that can maintain high color strength and give added durability in a variety of harsh conditions in the automotive, industrial and architectural coatings markets.

“Our customers are looking for solutions that will help them differentiate from their competitors and grow their business,” said Mehran Yazdani, Vice President, Marketing, Sun Chemical Performance Pigments. “During CHINACOAT, we will show how we can address any coating need customers may have and look forward to showing how our various product lines can be tailor-made specifically to the needs of each individual customer and ultimately grow their business.”

Sun Chemical to Introduce New Fine Particle Size Aluminum Flakes in Benda-Lutz MAXAL EC Line
Visitors of DIC/Sun Chemical’s booth, located in zone 1, booth #10.2D15-24, will be introduced to Sun Chemical’s new fine particle size aluminum flakes in the Benda-Lutz® MAXAL EC range. The two new products offer a high level of brightness unusual for their small size, while providing the same industry-leading stain resistance offered by the line’s state-of-the-art EC encapsulation technology.

Benda-Lutz® MAXAL EC encapsulated pastes add enhanced gassing stability in waterborne paint and provide superior resistance to alkali and acid staining without impacting the optical properties of the base aluminum flake, for a wide variety of applications including the coating of automotive parts and accessories and outdoor architectural coatings in powder and liquid paints.
For premium mirror-like coatings, Benda-Lutz® SPLENDAL offers four unique microscopically-thin aluminum platelet suspensions produced via physical vapor deposition. These vacuum metallized pigments range from a brilliant clean “white” to intense dark chrome reflections and are available in multiple solvents for almost every coating application. The SPLENDAL pigment range finds widespread application for premium consumer electronics, automotive interiors and automotive wheels.

Organic Pigment Lines Offer Color Options for General Industrial and Architectural Coatings
Sun Chemical will also showcase its SunFast® and Sunbrite® organic pigment lines for general industrial and architectural coatings. The SunFast and Sunbrite pigment lines represent a range of pigment indexes in the yellow, blue, green and red color space. Easy to disperse with a strong balance of performance, high color strength, stability and lightfastness attributes, these pigments bring strong value to industrial and architectural applications.

The SunFast and Sunbrite pigment lines are a good complement to Sun Chemical’s market-leading spectrum of Quindo products. Adaptable and easy to use, Sun Chemical’s Quinacridone pigments can be used in both solvent and waterborne formulations, provide strong light fastness and weather fastness characteristics, and offer solid resistance to solvents.

Sun Chemical Predisol Preparations Provide Deep Black Look
For stir-in pigments, Sun Chemical Performance Pigments will feature its line of Predisol® CAB pigment preparations provide maximum color intensity, cleaner hues and extreme transparency of the base pigment. The line includes a range of high grade black pigments which provide for a very deep black color and excellent jetness.

The Predisol CAB preparations are formulated with a balance of pigment and resin in order to achieve complete incorporation after just 30 to 45 minutes of high speed stirring. This ease in dispersion allows for a streamlined production process overall, from stirring to cleaning the dispersing equipment.

Ideal for a variety of wood and furniture finishes, Predisol preparations are compatible with commonly used acrylic and cellulosic coatings and do not contain any additives that could complicate the formulation process, resulting in a high quality pigment consistency.
DIC and Sun Chemical’s solutions will be on display at zone 1 booth #10.2D15-24 on December 3-5 in Guangzhou, China.

About Sun Chemical
Sun Chemical, a member of the DIC group, is the world’s largest producer of printing inks and pigments and a leading provider of materials to packaging, publication, coatings, plastics, cosmetics, and other industrial markets. With annual sales of more than $3.5 billion, Sun Chemical has over 8,000 employees supporting customers around the world.

Sun Chemical Corporation is a subsidiary of Sun Chemical Group Coöperatief U.A., the Netherlands, and is headquartered in Parsippany, New Jersey, U.S.A.

Source: Sun Chemical

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