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Sherwin-Williams Unveils Water Blocking Primer/Finish & ProMar 400 VOC Compliant Products

Published on 2012-04-10. Author : SpecialChem

ORLANDO, Fla. -- Sherwin-Williams has added two more innovative options to its comprehensive lineup of green products: new Water Blocking Primer/Finish and ProMAR® 400 Zero VOC Interior Latex.

Water Blocking Primer/Finish Minimizes Odors in Damp Areas

Sherwin-Williams is the only company to offer a water-blocking primer that is both zero VOC and features a patented odor-eliminating technology. Ideal for minimizing odors in damp areas such as basements, Water Blocking Primer/Finish offers a number of advantages:

  • Stops moisture seepage - seals interior masonry walls from hydrostatic moisture penetration.
  • Eliminates odors - patented odor-eliminating technology minimizes common household odors associated with damp interior environments
  • Zero VOCs - carries the Sherwin-Williams GreenSure® designation, ensuring it offers maximum performance and is manufactured taking steps to reduce environmental impact and meet/exceed regulatory requirements.
  • Resists mildew - advanced formula inhibits growth of mildew on interior walls.
  • Can be used as a topcoat - combines a primer and finish coat in a single product for better value.
  • Can be tinted - available in a wide range of colors for added flexibility.

Water-Blocking Primer/Finish offers lasting odor-reducing benefits to keep areas smelling fresher, longer. It is ideal for paint contractors and new residential builders who want to ensure dry, comfortable basements or other building interiors in areas that are prone to moisture. To maximize the odor-reducing benefit and when a more durable finish is required, topcoat with Harmony(R) Interior Acrylic Latex - also with odor eliminating technology.

A Proven Performer Now in a Zero VOC Formulation

Dedicated ProMar 400 customers now have the perfect green option with ProMar 400 Zero VOC Interior Latex. It has all the quality, efficiency and dependable features, including good hide and touch up, but it also offers the added advantage of having zero VOCs. It applies quickly and easily, enabling professionals to turn jobs faster, saving time and money. ProMAR 400 is available in flat, low sheen, eg-shel and semi-gloss in a wide range of colors.

A One-stop Resource for Green Coatings

Sherwin-Williams offers the most comprehensive lineup of paints and coatings to comply with environmental regulations set forth by a variety of organizations including the United States Green Building Council's Leadership in Energy and Environmental Design (LEED), GREENGUARD Environmental Institute (GEI), Collaborative for High Performance Schools (CHPS), Green Guide for Healthcare (GGHC), National Association of Homebuilders (NAHB), Master Painters Institute (MPI), California Air Resources Board (CARB), South Coast Air Quality Management District (SCAQMD), Ozone Transport Commission (OTC) and the Canadian Green Building Council (CaGBC).

*Some colors may not be zero-VOC after tinting with conventional colorants.

About Sherwin-Williams

For 145 years, Sherwin-Williams has satisfied the coating and color needs of builders, designers, specifiers, property managers and contractors. Sherwin-Williams provides fast, flexible, responsive local service and personalized, expert advice. More than 3,400 stores and 1,700 sales representatives make Sherwin-Williams North America's largest single-source supplier of high-quality paints, stains, masonry coatings and brand-name wall and floor coverings.

Source: Sherwin-Williams

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