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Rhoplex™ VSR-50 Emulsion Demonstrates Versatility in Semi-Flexible Coatings for Cementitious/Masonry Substrates

Published on 2007-05-16. Author : SpecialChem

Philadelphia, PA -- Rhoplex™ VSR-50 all-acrylic emulsion (Versatile Sheen Resin), based on new innovative technology from Rohm and Haas, is demonstrating why it is such a versatile binder for paints and coatings. Recently evaluated and published formulations show that Rhoplex VSR-50 emulsion provides outstanding performance in semi-flexible coatings for cementitious and masonry substrates as well as in architectural paints.

Coatings based on Rhoplex VSR-50 emulsion provide 100% acrylic durability that is resistant to wind-driven rain, has excellent alkali and efflorescence resistance, bridges hair-line cracks, and delivers excellent color and tint retention. Additionally, it can be formulated to meet the most stringent VOC requirements for interior and exterior, flat to high-semigloss architectural paints.

Rhoplex is a trademark of Rohm and Haas Company

About Rohm and Haas Company

Leading the way since 1909, Rohm and Haas is a global pioneer in the creation and development of innovative technologies and solutions for the specialty materials industry. The company's technologies are found in a wide range of industries including: Building and Construction, Electronics and Electronic Devices, Household Goods and Personal Care, Packaging and Paper, Transportation, Pharmaceutical and Medical, Water, Food and Food Related, and Industrial Process. Innovative Rohm and Haas technologies and solutions help to improve life everyday, around the world. Based in Philadelphia, PA, the company generated annual sales of approximately $8.2 billion in 2006.

Source: Rohm and Haas

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