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PPG Launches Novel Brand for NEXA AUTOCOLOR® Coatings

Published on 2014-12-08. Author : SpecialChem

ROLLE, Switzerland --  PPG Industries has launched new branding for leading automotive refinish brand NEXA AUTOCOLOR® coatings to give a fresh look to its full range of premium products. The innovative AQUABASE® Plus waterborne line will be the first to benefit from updated product packaging followed by the globally recognized 2K® product line.

Nexa Autocolor brand pioneered low-volatile organic compound (VOC) solutions for the automotive refinish industry, introducing the original Aquabase product more than 20 years ago. Based on its unique heritage, the Aquabase Plus line now includes a growing range of integrated tinters, undercoats, clearcoats and ancillaries that work seamlessly together to provide a complete start-to-finish waterborne repair solution.

The new branding initiative is intended to better reflect the premium quality and market-leading position of all Nexa Autocolor coatings, while building on the recognition and strong visual identity of this advanced waterborne repair system.

The new global visual adopts a refreshed blue "plasma" theme to signify the state-of-the-art technology, performance and color-matching excellence of the Nexa Autocolor brand. All updated livery will feature this vibrant and dynamic image. An additional hue of green on Aquabase Plus waterborne packaging highlights the product line’s environmentally-friendly credentials, including efficient application processes and substantial material savings.

“We felt that it was time to give a fresh new look to our innovative refinish brand,” said Patricia Phountoucos, PPG communications and branding manager, automotive refinish, Europe, Middle East and Africa (EMEA). “Painters will now be able to identify their favorite premium brand by this vibrant design, which will be printed on all Nexa Autocolor packaging over the coming months.

“While our branding and packaging will look different, we haven’t made any changes to the proven technology of our products. So our customers can be confident they will experience the same premium quality and performance as always. And of course they can still count on further innovations from Nexa Autocolor [brand] in the future.”

About PPG

PPG Industries' vision is to continue to be one of the world’s leading coatings and specialty materials companies. Through leadership in innovation, sustainability and color, PPG helps customers in industrial, transportation, consumer products, and construction markets and aftermarkets to enhance more surfaces in more ways than does any other company. Founded in 1883, PPG has global headquarters in Pittsburgh and operates in nearly 70 countries around the world. Reported net sales in 2013 were $15.1 billion. PPG shares are traded on the New York Stock Exchange (symbol: PPG).

Source: PPG

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