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PPG Launches New Brand to Serve Independent Retailers and Paint Professionals

Published on 2015-02-02. Author : SpecialChem

PITTSBURGH --Two legendary brands have now, officially, become one great paint. In an ongoing effort to better serve its long-valued customer base of independent retailers, PPG Architectural Coatings, a business of PPG Industries (NYSE:PPG), has announced the launch of the all-new PPG PITTSBURGH PAINTS® brand, combining the heritage and product excellence of both the PPG Pittsburgh Paints brand and DEVOE® Paint. The new PPG Pittsburgh Paints brand will be available exclusively to U.S.-based independent retailers and represents a strong history in quality, durability and performance to contractors, professional painters and homeowners.

“Uniting the strong equities of the PPG Pittsburgh Paints brand and Devoe Paint into this completely redesigned brand offers a powerful option to dealers who want to support a brand that will be exclusive to the dealer market,” said Dori Marks, senior marketing manager, PPG Architectural Coatings. “This launch demonstrates our commitment to the independent dealer network, which PPG has supported for more than 100 years, by offering a new level of exclusivity they can offer to the paint professionals and homeowners they serve.”

The all-new PPG Pittsburgh Paints brand is backed by more than 300 combined years of paint expertise and will incorporate the most popular Devoe Paint sub-brands, such as WONDER-TONES™, WEATHER KING® and WONDER-PRO™ lines, into the long-standing heritage of color leadership, product knowledge and service excellence that comes with the PPG name.

Independent retailers will also enjoy an enhanced level of product and marketing support with the new PPG Pittsburgh Paints brand. New label designs will begin to show up on shelves of independent retailers at the start of the year. Though most sub-brand formulas under the new PPG Pittsburgh Paints brand will remain unchanged, some products such as REGENCY®, WONDER-PURE™ and KILSTAIN® Primer lines will receive formula upgrades for improved product performance. Original PPG Pittsburgh Paints sub-brands such as MANOR HALL®, TIMELESS® and SUN PROOF® lines will now be sold under the PPG PAINTS™ brand and available at PPG Paints company-owned stores and independent dealers.

The new PPG Pittsburgh Paints brand will no longer be sold at PPG Paints company-owned stores, but sold exclusively at independent, locally-owned paint retailers. With industry-leading tools and support, quality products, expert service, and the best color platform in the industry with THE VOICE OF COLOR® program, the PPG Pittsburgh Paints brand is backed by PPG Industries – a leading global coatings manufacturer – and meets the needs of all segments, from residential repaint to commercial applications.

PPG Architectural Coatings is an industry leader in residential and commercial coatings and products. The business produces paints, stains and specialty coatings and products marketed under well-recognized lines such as PPG Paints, FLOOD®, GLIDDEN®, GLIDDEN PROFESSIONAL®, HOMAX®, LIQUID NAILS®, OLYMPIC® and PPG Pittsburgh Paints brands. Its distribution network includes more than 15,000 touchpoints through company-owned stores, independent dealer locations and all major home improvement centers.

About PPG

PPG Industries' vision is to continue to be one of the world’s leading coatings and specialty materials companies. Through leadership in innovation, sustainability and color, PPG helps customers in industrial, transportation, consumer products, and construction markets and aftermarkets to enhance more surfaces in more ways than does any other company. Founded in 1883, PPG has global headquarters in Pittsburgh and operates in nearly 70 countries around the world. Reported net sales in 2013 were $15.1 billion. PPG shares are traded on the New York Stock Exchange (symbol: PPG).

Source: PPG

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