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PPG Launches GLIDDEN DIAMOND™ Interior Paint for High Durability and Brilliant Finish

Published on 2016-06-29. Author : SpecialChem

CRANBERRY TOWNSHIP, Pa. -- The GLIDDEN® brand debuted its newest product offering, GLIDDEN DIAMOND™ interior paint + primer, which delivers exceptional durability and is backed by a lifetime satisfaction guarantee.

Fig. 1: PPG Launches GLIDDEN DIAMOND™ Interior
Paint for High Durability and Brilliant Finish

100 % Acrylic Paint for Smooth, Beautiful Finish

Glidden Diamond paint + primer is 100 percent acrylic and provides a smooth, beautiful finish with diamond-tough durability that withstands daily wear and tear. Featuring outstanding scrubbability, washability and stain resistance, Glidden Diamond paint + primer beautifies and protects difficult environments like kitchens, bathrooms, family rooms and kids’ rooms, helping to keep homes looking great for years to come.

In addition to its durability, Glidden Diamond paint + primer provides excellent hide and coverage, making it easier to get great results. For do-it-yourselfers or experienced professionals, Glidden Diamond paint + primer’s combination of performance and price makes it a standout value.

“With Glidden Diamond paint + primer, we’re thrilled to offer THE HOME DEPOT® shoppers a new, high-quality product designed to stand up to the durability needs of an active home,” said Mark Lancia, senior brand manager, Glidden paint. The Glidden brand is part of PPG, a global paint and coatings company. “Developed through PPG’s global paint expertise and technology, Glidden Diamond interior paint + primer helps all consumers achieve brilliant and lasting results at an incredible value.”

Glidden Diamond interior paint + primer also offers DIYers a low-odor and zero-VOC* (volatile organic compound) classification.

Glidden paint offers a rich tradition of innovation and color inspiration, having consistently embodied quality and performance for generations of customers. From the first latex, to broad assortment of versatile paints, Glidden paint helps consumers achieve a fantastic-looking room at an excellent value.

PPG’s architectural coatings business in the U.S. and Canada is one of the industry leaders in residential and commercial coatings, delivering the latest technologies and operational advancements through its strong portfolio of brands. It manufactures and sells interior and exterior paints, stains, caulks, repair products, adhesives and sealants for homeowners and professionals. Its distribution network includes more than 15,000 touchpoints through company-owned stores, independent dealer locations and all major home improvement centers across the U.S. and Canada.

*Colorants added to this base paint may increase VOC level significantly depending on color choice.

About PPG

PPG works every day to develop and deliver the paints, coatings and materials that its customers have trusted for more than 130 years. Through dedication and creativity, it solves its customers’ biggest challenges, collaborating closely to find the right path forward. With headquarters in Pittsburgh, it operates and innovates in more than 70 countries and reported net sales of $15.3 billion in 2015. It serves customers in construction, consumer products, industrial and transportation markets and aftermarkets.

Source: PPG


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