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PPG Introduces Louisville Color Collection for Architectural Coating

Published on 2011-05-12. Author : SpecialChem

LOUISVILLE, Ky. -- The PPG PORTER PAINTS™ brand has launched the Louisville Color Collection, a new palette of 75 colors representing the unparalleled shades of Louisville's landscapes and horse-racing traditions. The palette - heavily saturated with timeless, soft tones - captures the rich, historical uniqueness of the area, enabling homeowners to bring the colors of the landscapes and surroundings into their homes.

"From the thundering hooves at historic Churchill Downs to the radiance of fireworks over the scenic Ohio River skyline, Louisville is a city built on tradition," said Steve Shorthouse, color marketing manager, PPG Porter Paints brand. "The Louisville Color Collection encompasses the story of Louisville as a community, allowing the traditional colors of the area and Mother Nature to move from the outside right onto the walls."

The Louisville Color Collection brings to life the incredible shades of springtime at legendary racetracks and the downtown area. Named after local landmarks, events and traditions exclusive to the area, every color in the palette has a story, ranging from the racing-inspired coral red "Derby Hat" and earth-toned green "Equestrian" to bright, lively cityscape-themed golden yellow "Louisville Skyline."

"The palette incorporates soft yellows and golds with a mix other antique hues to create a collection of colors familiar to the Louisville area," said Tracy Burbrink, PPG Porter Paints brand color consultant and contributor to the palette. "The colors in this collection are recognizable to Louisville residents and allow homeowners to bring the inspiring shades that make the area so special into their homes."

The Louisville Color Collection is part of THE VOICE OF COLOR™ program of PPG Porter Paints and is available at PPG Porter Paints stores. Along with the Louisville Color Collection, PPG Porter Paints stores in the Louisville area offer one-hour, in-home color consultations by PPG Porter Paints-certified interior designers for $50. With this offer, homeowners also receive a $50 gift certificate for free paint.

PPG employs more than 20 color stylists around the world, each specializing in different markets, who collaborate to determine styles and color trends for the home, electronics, and automobiles. PPG's position as a color leader in multiple markets enables it to observe and translate emerging global color trends for its customers' applications - from consumer goods to automotive color, from residential to commercial to industrial design.

PPG Porter Paints and PPG PITTSBURGH PAINTS™ developed The Voice of Color program on the premise that every color has an emotional association and that individuals are drawn to different colors for reasons inherently tied to their personalities. With more than 2,000 colors in all, the program provides signature five-color decorating color chips to assist homeowners in choosing colors for all the d?or elements in their spaces. The Voice of Color program is an integrated, comprehensive design system that offers tools and materials to redefine the world of color. Through an engaging online experience, homeowners can identify their color personalities and find the colors that best suit their styles and senses. Among the elements of The Voice of Color program are the COLOR SENSE GAME™ tool, yearly color trend reports, exclusive color families and color palettes such as Hacienda Style and FALLINGWATER® inspired colors, unique decorating color chips, a wet paint sample program.

About PPG

PPG Industries' vision is to continue to be the world's leading coatings and specialty products company. Founded in 1883, the company serves customers in industrial, transportation, consumer products, and construction markets and aftermarkets. With headquarters in Pittsburgh, PPG operates in more than 60 countries around the globe. Sales in 2010 were $13.4 billion.

Source: PPG

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