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New stylings from Ciba provide wide array of “color-travel” effects

Published on 2009-06-09. Author : SpecialChem

A new range of stylings based on the recently launched color-travel pigment Ciba® XYMARA™ Fireball™ enable novel colors and effects to be produced for inks, paints and coatings. The new stylings are suitable for a very wide range of applications, including packaging, household appliances and automotive coatings.

Highlighting shape and design, enhancing shade and adding sparkle: stylings with Ciba® XYMARA Fireball

"XYMARA™ Fireball™ stylings bring characteristics of color and color shift that are not to be found elsewhere," said Tom Landuydt, Global Marketing Head of Automotive Coatings at Ciba. "The transparency, warmth and sparkle of Fireball™, when combined in new recipes, have resulted in a series of unique shades."

The new stylings - Melting Magma, Sunset Marina, Treasure Grove, Burning Amber, Spicy Velvet and Bloomy Vapor - make use of high-end technology that gives high durability, making them suitable for demanding application areas such as exterior automotive coatings and other high-performance items, including mobile phones, personal digital assistants and laptops.

When used alone, XYMARA™ Fireball™ gives a unique color-travel effect, varying from orange/gold to a deep cherry red, depending on the angle of observation. Its inherent transparency makes it ideal for combination with other transparent pigments as well as in multilayer paint systems. The new stylings are not only versatile in terms of color, but also in their compatibility with different paint systems - they can be used for both waterborne and solventborne applications, allowing maximum flexibility in formulation.

A brochure, available free of charge, describes and illustrates the new stylings as well as providing technical information on how to achieve them.

Source: Ciba


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