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New Engelhard Synergy Yellow and Red Pigments Offer High Value at Less Cost to Industrial and Powder Coaters

Published on 2005-12-23. Author : SpecialChem

ISELIN, NJ -- Engelhard Corporation (NYSE:EC) has expanded its line of Synergy™ pigments, which offer significant value and price advantage for formulators of industrial coatings, both water-and solvent- based, as well as formulators in the powder coatings segment.

The two new colors, Synergy Yellow 6213 and Synergy Red 6054 pigments, feature specific properties derived from organic and inorganic pigment chemistries engineered by Engelhard to meet end-users' specific needs. Both have improved properties that, in nearly all cases, deliver higher value than costlier alternative pigments in the same shade range.

Engelhard Synergy Yellow 6213 is a medium red shade yellow that exhibits excellent lightfastness, bleed stability, weatherfastness and heat stability at an economical price. Synergy Red 6054 is Engelhard's first red pigment that is weather-resistant in both masstone and tintone, heat stable to 600° F, and bleedfast in most solvents. Synergy 6054 is a cost effective upgrade in the Engelhard red color line.

While Engelhard Synergy color pigments are designed primarily for coatings, they can also be used in weatherable plastics such as trash cans or recycle bins because of their good lightfastness and heat stability. Red 6054 is also FDA compliant for use in food packaging applications.

"Our Synergy pigments are designed to reduce costs for formulators of coatings and plastics. They represent a truly 'synergistic' use of Engelhard's expertise in surface chemistry and materials science to bring extraordinary value and cost-effectiveness to our customers," said Roland Valin, manager of sales and technical marketing at Engelhard. "By leveraging these core competencies to extend our product line, we're bringing two exciting new colors to the industrial coatings and plastics markets."

Engelhard Synergy Yellow 6213 and Engelhard Synergy Red 6054 are available to customers throughout the US, Europe, Canada and Asia. Yellow 6213 is also sold in Australia and Korea and Red 6054 is sold in Mexico.

Engelhard manufactures a broad line of technologies and products for paints and coatings and plastics, including special effect pigments, organic and complex inorganic color pigments, aqueous color dispersions, kaolin-based extender pigments and attapulgite thixotropes.

Engelhard Corporation is a surface and materials science company that develops technologies to improve customers' products and processes. A Fortune 500 company, Engelhard is a world-leading provider of technologies for environmental, process, appearance and performance applications.

Source: Engelhard Corporation

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