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New brand identifier for Akzo Nobel's car repair brand Dynacoat

Published on 2007-04-23. Author : SpecialChem

Sassenheim, the Netherlands -- As per April this year, Akzo Nobel Car Refinishes will introduce a new Dynacoat brand identifier under the name: Team Dynacoat. This approach will actively endorse the message that Dynacoat not only stands for affordable quality, but also for color accuracy and a pro-active marketing support. And that means a boost for businesses that are active in the trade car repair sector.

Following the launch of a new and focused strategy for the activities in the retail car repair market under the Dynacoat brand, Akzo Nobel Car Refinishes stands on the eve of introducing a Dynacoat brand identifier under the name of Team Dynacoat. Team Dynacoat, under the leadership of Dyna-girl "personalizes" the Dynacoat brand and their role is to bring across the message "Dynacoat stands for affordable quality, color accuracy and pro-active support" by helping distributors and their customers in a personal and pro-active way.

The Dyna-girl will be seen in all kinds of places to promote and advise on Dynacoat car repair products and inviting sprayers to 'Join Team Dynacoat'. For example, in point-of-sale materials for paint shops and in product advertisements. But also on the Dynacoat Internet where she will star in short animations that can be used as screensavers. To advise Dynacoat customers the Dyna-girl will be present at various workshops that are relevant to supporting their business. She will also visit many paint shops where she will be supporting sales to inform customers about the latest Dynacoat products, including the Dynacoat mixing machine concept.

"I'm very excited about this concept," says Floris Bordewijk, Brand Manager Lesonal and Trade Brands. "In April 2007 the Dynacoat identifier will be introduced in numerous countries, such as Poland, Hungary, Czech Republic and Russia," continues Floris Bordewijk. "Other countries in Eastern Europe and parts of Africa and the Middle East will follow."

Akzo Nobel is a Global Fortune 500 company and is listed on both the Euronext Amsterdam and NASDAQ stock exchanges. It is also included on the Dow Jones Sustainability Indexes and FTSE4Good Index. Based in the Netherlands, we are a multicultural organization serving customers throughout the world with human and animal healthcare products, coatings, and chemicals. We employ around 61,880 people and conduct our activities in these four segments, with operating subsidiaries in more than 80 countries. Consolidated revenues for 2006 totaled EUR 13.7 billion. The financial results for the first quarter will be published on April 24, 2007.

Akzo Nobel Car Refinishes is a world leader in coatings for car repair, commercial vehicles and automotive plastic coatings. In car repair, Akzo Nobel Car Refinishes offers Sikkens as the premium brand, synonymous with quality, innovation and the highest level of service to the bodyshop, as well as a number of brands for other segments of the car repair market, such as Lesonal and Dynacoat . For commercial vehicles it offers a complete approach with the dedicated Sikkens Autocoat BT brand. Automotive Plastic Coatings are offered under the Akzo Nobel brand.

Source: Akzo Nobel


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