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Merck at drupa 2016: to Exhibit its Effect Pigments for Printing

Published on 2016-05-27. Author : SpecialChem

DARMSTADT, Germany -- Merck, one of the leading science and technology companies, will showcase innovative effect pigments and printing technologies within its overall Oceans concept at drupa 2016, one of the world’s leading trade shows for printing. From May 31 to June 10, 2016, visitors to the Merck stand can expect to see surprising adaptations of the colorful underwater world for novel packaging design with innovative pigments and technologies. As part of the Print City consortium, Merck will enable visitors to experience innovative packaging, entirely in keeping with the Drupa motto, “Touch the Future”. Talks and workshops on the adjacent Touchpoint Packaging stage will amplify the visitor experience and consulting services at the Merck stand.

Fig. 1: Merck at drupa 2016: to Exhibit its
Effect Pigments for Printing

RGB revolution: technology and effect pigments for innovative products

Merck thinks beyond boundaries and is revolutionizing the color and printing world with materials and innovative technology for RGB printing, for which a patent application has been filed. Until now, only self-lighting systems such as displays and screens have been able to show the additive RGB color space, in which the three components of light, red, green and blue, combine to form white. Its variety of colors comes very close to the natural color space. However, printing does not make use of light. Printing technologies previously had to manage with the subtractive CMYK color space, in which the components cyan, magenta, yellow and key combine at full intensity to form black, albeit with a lesser variety of colors than RGB.

An innovative technology and the four new Spectraval effect pigments from Merck, in red, green, blue and white, make RGB printing possible. The result is prints that literally capture light, making the printed image appear with extraordinary brilliance and depth.

Drupa visitors will witness a world debut as Merck shows sample packaging with RGB printing for the first time. This new printing technology lends a particularly distinctive, fascinating appearance, not only to packaging of exclusive products, but also to fine shrink sleeves and labels as well as to high-quality brochures, large-format posters and decorative foils.

Packaging with a new dimension: Virtual Embossing 3D

The Virtual Embossing 3D (VE3D) effect printing from Merck gives prints new depth, made possible thanks to an innovative printing technology that has been geared to the perfect interplay of effect pigments from Merck. The VE3D print leaves a lasting impression that gives the end product the specific three-dimensional effect and deceives the eyes. The print motif itself appears elevated, but the surface remains completely smooth.

Visitors to Drupa can experience this unique 3D effect based on sample packaging with various materials such as paper, cardboard and film.

Functional and secure: invisible brand protection with Securalic® Reveal

All too often, third parties hope to profit from the success of fine products and brands. Bar codes, holograms and labels used as certificates of authenticity can be easily counterfeited and removed. With the Securalic® Reveal and Securalic® Reveal+ product ranges, Merck offers manufacturers the possibility to effectively protect their high-quality products and put a stop to counterfeiters. The taggants individually selected by the customer are integrated into the material itself during production. They remain invisible in the end product’s plastic or the packaging’s printing ink until a special device equipped with an infrared detector makes them visible.

drupa attendees can learn about brand protection opportunities with the Securalic® Reveal and Securalic® Reveal+ infrared taggants. In addition, they can experience the new convenient R2 detector, which can distinguish various taggants from the Securalic® Reveal+ range from each other.

Sample packaging with maritime colorfulness

The Merck stand at Drupa 2016 will be part of an overall 400-square meter consortium called Print City. Merck’s 70-square meter area will invite attendees to dive into an underwater world. The maritime variety of blue variations will provide the background before which the shimmering colorfulness of the marine life can unfold. Specially developed high-end packaging will feature underwater flora and fauna motifs to demonstrate the innovative power of new products and technologies from Merck. Packaging is a key element of winning at the first moment of truth: the point of sale. However, unlike advertising whose impact requires continuous spending, design grows sales for much longer periods of time without additional investment. The design and the quality perception of the packaging define the quality perception of a product.

Merck sales representatives and technicians will be available on all days of the trade show to answer visitors’ questions. In addition, Merck will participate in the talk and workshop program on the adjacent Touchpoint Packaging stage.

Merck will be located in Hall 12, Stand C 55 at Drupa 2016 in Düsseldorf, Germany, from May 31 to June 10.

Merck’s innovative products and technologies will be showcased during the Touchpoint Packaging program, Hall 12, Stand B 53, at the following events:

Inspirational Packaging for the Future”, talk, May 31, June 3 and June 8 (3:00 to 3:30 p.m.)

Inspirational Packaging for the Future: How to realize it”, workshop, May 31, June 3 and June 8 (3:30 to 4:30 p.m.)

RGB printing with pearl effect pigments. An introduction”, Markus Weber, Merck, talk, June 1 (12:00 to 12:30 p.m.) and June 4 (12:30 to 1:00 p.m.)

About Merck

Merck KGaA, Darmstadt, Germany, is a global pharmaceutical and chemical company with total revenues of € 10.3 billion in 2011, a history that began in 1668, and a future shaped by approx. 40,000 employees in 67 countries. Its success is characterized by innovations from entrepreneurial employees. Merck KGaA's operating activities come under the umbrella of Merck KGaA, Darmstadt, Germany, in which the Merck family holds an approximately 70% interest and shareholders own the remaining approximately 30%. In 1917 the U.S. subsidiary Merck & Co. was expropriated and has been an independent company ever since.

Source: Merck

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