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Lubrizol at FESPA 2014: to Promote PrintRite® Ink Receptive Coating Technologies

Published on 2014-05-13. Author : SpecialChem

CLEVELAND -- The Lubrizol Corporation announces it will exhibit at the FESPA Digital Show to be held May 20-23 in Munich, Germany. As a large and comprehensive wide-format digital print event, FESPA will allow Lubrizol the opportunity to promote its advanced ink receptive coating technologies to key industry digital print service providers. The Lubrizol display will be located in booth B1-135, where company representatives will discuss the many advantages of its water-based, polymer and ready-to-use PrintRite® ink receptive coating technologies that deliver optimal image quality and durability on digitally printed films, textiles and paper substrates.

"PrintRite technologies from Lubrizol are advanced coatings' solutions that deliver outstanding aesthetics, durability and processibility for digital printing," notes Kelly Lawrence, global marketing manager, Lubrizol digital print solutions group. "At Lubrizol, we understand that our customers' brands and reputations are derived from robust and consistent print quality delivered to the market. That's why we collaborate with our customers to customize the solutions they need. With the leading performance benefits of our proven PrintRite technologies, our goal is to help customers formulate the coating solutions that differentiate their business".

At FESPA, Lubrizol and customers will discuss opportunities to integrate new levels of quality and durability into digital print applications, while at the same time, reducing overall costs.

About Lubrizol Performance Coatings

Lubrizol innovates coatings' solutions to help its customers balance the aesthetics, durability and functionality needs of their products for a wide array of surfaces and substrates. Its strength is in collaborating with customers to solve their toughest challenges—such as making coatings safer, enhancing production efficiency and reducing environmental impact—without compromising performance.

About The Lubrizol Corporation

The Lubrizol Corporation, a Berkshire Hathaway company, is a technology-driven global company that combines complex, specialty chemicals to optimize the quality, performance and value of customers' products while reducing their environmental impact. It produces and supplies technologies to customers in the global transportation, industrial and consumer markets. These technologies include lubricant additives for engine oils, driveline and other transportation-related fluids, industrial lubricants, as well as additives for gasoline and diesel fuel. In addition, Lubrizol makes ingredients and additives for home care and personal care products and pharmaceuticals, and specialty materials, including plastics technology and performance coatings in the form of specialty resins and additives.

With headquarters in Wickliffe, Ohio, Lubrizol owns and operates manufacturing facilities in 17 countries, as well as sales and technical offices around the world. Founded in 1928, Lubrizol has approximately 7,500 employees worldwide. Revenues for 2013 were $6.4 billion.

Source: Lubrizol

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