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LORD Corporation's New Long-Lasting Tire Coating Already Winning Awards

Published on 2006-05-03. Author : SpecialChem

LORD Corporation, maker of Fusor® Automotive Repair Adhesives - the leading metal and composite bonding solution for automotive body repair - has announced that its recently launched long-lasting automobile tire coating is the recipient of a new product award.

LORD Fusor™ 250 Tire Shield took third place in the "New Products Category" at November's National Autobody Congress and Exposition (NACE) in Las Vegas. Attendees at the show served as the panel of judges for the awards. The revolutionary coating system bonds directly to the tire surface to create a long-lasting glossy black shine. The non-silicone treatment protects tires from discoloration or cracking, does not wash off, and has been shown to provide protection and aesthetic benefit for up to six months - lasting up to 50 times longer than competing products. Further, the oil- and fluid-resistant coating has been proven safe as an anti-ozone protection for the tire sidewall and was validated as safe for use on vehicle tires by the Akron Rubber Development Laboratory.

According to Jim Perritt, Marketing and Sales Manager for LORD Corporation Fusor Automotive Repair Adhesives, the product offers auto enthusiasts a "like-new" look that does not need the frequent reapplication typically required with other products.

"Unlike other tire treatments," said Perritt, "the Fusor 250 Tire Shield bonds directly to the tire sidewall, providing a long-term seal of protection from rain, brake dust, road dirt, ozone and car washings."

The coating is a result of a unique chemical formulation originally developed to meet the stringent demands of the aerospace industry. After decades of proven use in aviation as well as other industrial applications, chemists at LORD Corporation altered the formulation to create a coating option that provides any car tire with show quality shine for months.

Reasonably-priced at $34.95 per kit, the Fusor 250 Tire Shield is available through local Fusor jobbers.

Developed by LORD Corporation, a pioneer and global leader in the development and manufacture of high-performance bonding solutions for more than 50 years, Fusor products are recognized to meet OEM standards and have been a proven solution in the aftermarket for more than a decade. In addition to a wide range of acrylic, epoxy and urethane products for metal and plastic bonding and repair, Fusor offers a line of sealers, foams, guns and other accessories.

About LORD Corporation

With headquarters in Cary, NC, and sales in excess of $550-MM, LORD Corporation is a privately held company that designs, manufactures and markets devices and systems to manage mechanical motion and control noise and vibration; formulates, produces and sells general purpose and specialty adhesives and coatings; and develops products and systems utilizing magnetically responsive technologies. With manufacturing in eight countries and offices in more than 15 major business centers, LORD Corporation employs more than 2,400 worldwide.

Source: LORD Corporation


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