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Jotun's NEW! LADY Pure Color

Published on 2010-09-22. Author : SpecialChem

The most beautiful wall paint ever and subtle luxury is a major new trend.

NEW! LADY Pure Color

The time has come for understated elegance. Matte colours are the trend today, on your walls too. Jotun is very proud to introduce LADY Pure Color - the most beautiful wall paint ever!

Other industries have already started: Suede and matte fabrics are very big in the clothing industry. We are seeing matte skin, matte lips and matte nails in the cosmetics industry. And at car exhibitions we see that many of the largest car manufacturers offer paint with a completely matte finish. British designer paints are already matte. The time has come now for subtle luxury on Norwegian walls as well.

Unique combination

LADY Pure Color is the product of comprehensive development work. Jotun has created something brand new through a unique combination of ingredients: A matte paint with a surface that is smooth, durable and washable. The result is beautiful paint that can withstand the daily wear and tear of a home.

The combination of a beautiful appearance and high durability places LADY Pure Color right in the middle of the matte trend, says Jotun's Colour Manager Lisbeth Larsen.

Back to basics

LADY Pure Color must be seen, felt, experienced, and enjoyed. Rooms are cosier when the walls are completely matte. A matte surface adds a soft, exclusive feeling to interiors. The wall becomes a beautiful backdrop and accentuates the objects that you are proud of in the room.

LADY Pure Color is a completely matte paint with zero reflection. When you see it on your wall, the colours seem more real, and this is precisely what captures the current trend: Our need to get back to basics. LADY Pure Color is honest. And honesty is the best policy, says Lisbeth Larsen with a smile.

About Jotun :

The Jotun Group is one of the world's leading manufacturers of paints, coatings and powder coatings. Jotun's operations cover development, production, marketing and sales of various paint systems and products to protect and decorate surfaces in the residential, shipping and industrial markets.

Source: Jotun


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