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ICI Asks, "What will your walls be wearing this year?"

Published on 2004-02-10. Author : SpecialChem

Choosing which color will give your kitchen the perfect final touch can be as complicated as deciding which color shoes are the perfect complement to your favorite cocktail dress.

In many cases, without some sort of inspiration, those choices can be overwhelming.

The color experts at ICI's paints businesses in the USA, Fuller O'Brien and Devoe paints recognized that individuals are seeking out new ways to define their personal sense of style. Knowing that, they devised a system to simplify the puzzling process of complete color coordination.

The result is the 2004 Color Collection Guide that launches the 'Design by 9' trend color palettes for 2004, available to consumers in the USA through www.2004colortrends.com or by visiting a local independent Fuller O'Brien or Devoe paint dealer.

An advertising campaign designed to create early momentum for the 2004 color collections theme can be seen in major publications beginning in January. The attention-getting ad concept features runway models strutting down the catwalk, paint rollers in hand, with the question, "What will your walls be wearing this year?"

A few of the targeted magazines include Southern Living, Cooking Light, Oprah and Better Homes and Gardens.

Source: ICI


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