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Enhanced Harmony® Line Leaves Nose Guessing

Published on 2010-02-11. Author : SpecialChem

LAS VEGAS -- Multi-tasking do-it-yourselfers now have a product that can make them interior decorators and housekeepers in one brush stroke with the enhanced Harmony line from Sherwin-Williams. Sherwin-Williams has enhanced its popular Harmony line with a formula that helps reduce odors in the air, even after a surface is painted. The new formula also delivers better hide, durability and application.

"Harmony's zero-VOC, low-odor properties have long made it a popular choice for homeowners, especially in kids' rooms and enclosed spaces," says Steve Revnew, vice president of product development for Sherwin-Williams. "We have now taken its performance one step further to provide homeowners with a product that will help neutralize odors and has even better durability."

Using similar technology found in baking soda, Harmony's new formula assists in reducing unpleasant indoor smells, making it an ideal choice for rooms where odors are common such as kitchens. The waterborne coating has excellent hide, meaning it covers in fewer coats; plus, it has additives that inhibit the growth of mold and mildew on the surface of the paint film. The length of time Harmony actively reduces odors depends on the concentration of the odors, the frequency of exposure and the amount of surface area being painted.

Consumers seeking a sustainable product have a holistic view and want goods to be environmentally responsible inside and out. Harmony is packaged in sustainable containers that are 100 percent recycled from post-consumer resin. The labels are printed with soy ink and contain 75 percent recovered fibers and 25 percent post-consumer waste.

Harmony has earned not only the Good Housekeeping Seal and GreenGuard Certification, but also the Sherwin-Williams GreenSure® designation. Applied to the company's coatings that are developed and manufactured with less impact on the environment, GreenSure products meet or exceed the toughest regulatory standards.

Harmony Interior Latex is available in a complete interior line, from primer to topcoat, with flat, eg-shel and semi-gloss finishes. And homeowners needn't worry about being painted into a corner when it comes to color selection since Harmony can be tinted to hundreds of hues in the Sherwin-Williams palette.

About Sherwin-Williams™:

Sherwin-Williams is the nation's largest specialty retailer of paint, stains, coatings, wall coverings and sundry items. With more than 3,300 neighborhood stores in North America, the company is dedicated to supporting the do-it-yourself consumer with exceptional products; resources to make confident color selections; and expert, personalized service that's focused on the do-it-yourselfer's unique project needs. Sherwin-Williams brand-name products can only be found at Sherwin-Williams stores.

Source: Sherwin-Williams

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