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Empils has Introduced Edvard Star (ES): A New Brand to the Russian Market of Paint and Varnish

Published on 2008-02-20. Author : SpecialChem

Empils has introduced a new brand to the Russian market of paint and varnish - Edvard Star (ES). As of today the product line of Edvard Star (ES) ™ includes 7 products: universal alkyd outdoor and indoor enamel, alkyd floor enamel, super white water-dispersion acrylic paint for ceilings, super white water-dispersion acrylic washable paint for walls and ceilings, super white water-dispersion acrylic interior paint, super white water-dispersion acrylic façade paint and water-dispersion acrylic penetrating primer for interior work. The Edvard Star (ES) ™ products are packed in containers from 1 up to 11.3 l.

During the development of Edvard Star product series the task was set to introduce to the market a series of products in demand for the market niche in which Empils has not been represented yet, and to offer the consumer the maximum possible quality for minimum price. Edvard Star (ES) ™ is positioned in the bottom part of the low price segment. Edvard Star (ES) products should become a qualitative alternative which the leader of the national market matches against the low-price products of the local manufacturers. Edvard Star (ES) products are intended both for the professional builders interested in construction work cost reduction, and for the clients who are doing painting themselves.

Source: Empils

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