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DuPont™ Hot Hues™ Hot Efx™ Brilliantz™ Unleashes Dazzling Spectrum of Color

Published on 2005-10-20. Author : SpecialChem

WILMINGTON, Del. -- A new dimension of color styling is now available as DuPont™ introduces Hot Hues™ Hot Efx™ Brilliantz™. This unique product uses diffractive pigments to display smooth, satin-like rainbow colors at any viewing angle and creates a three-dimensional appearance with the illusion of "movement". Prior to this introduction, this effect was not possible withother special effects materials. Hot Efx™ Brilliantz™ offers a sophisticated, elegant and dramatic visual appeal that is unique, durable, and offers infinite styling opportunities.

Light interference and light diffractive pigments are major breakthroughs in color technology that create striking effects to enhance, differentiate, and add custom personality. The pigmentis a unique material consisting of ultra-thin micron-size flakes. It is opaque, thin, highly specular (mirrorlike)and exhibits a rainbow-like diffraction effect.

Hot Efx™ Brilliantz™ in Hot Hues™ Cosmic Dust

"This new addition to the Hot Hues™ line shows our commitment to bringing innovative products to the marketplace," said Dennis Silva, custom finish segment manager. "Brilliantz™ givespainters yet another special appearance finish to work with, allowing them to create masterpieces that aretruly unique and more spectacular than ever before."

When Hot Efx™ Brilliantz™ is used in a two- or three-stage paint job, a typical metallic appearance is seen in low illuminated light. When viewed in direct light, vibrant rainbow-producingprizms appear to dance over a liquid color. The combination of Hot Efx™ Brilliantz™ with any HotColors Basecoats and Hot Candy Colors dye concentrates creates an iridescent, radiant metallic appearance never seen before. Hot Efx™ Brilliantz™ opens new worlds of design possibilities and adds value and appeal to virtually any custom paint project.

Hot Efx™ Brilliantz™ in Hot Hues™ Pot of Gold.

DuPont is a science company. Founded in 1802, DuPont puts science to work bycreating sustainable solutions essential to a better, safer, healthier life for people everywhere. Operatingin more than 70 countries, DuPont offers a wide range of innovative products and services for markets including agriculture, nutrition, electronics, communications, safety and protection, home and construction, transportation and apparel.

The DuPont Oval, DuPont., The miracles of science., Hot Hues. and Hot Efx. Brilliantz. are registered trademarks or trademarks of DuPont or its affiliates.

Source: DuPont

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