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Dow Introduces New HMHEC Product for Superior Performance in Latex Paints

Published on 2006-12-01. Author : SpecialChem

The Dow Chemical Company ("Dow") recently introduced a new family of hydrophobically-modified hydroxyethyl cellulose (HMHEC) products for use in latex-based paint formulations at the International Coatings Expo (ICE) show in New Orleans, Louisiana.

"CELLOSIZE™ HMHEC products are unique in that they offer several advantages over our standard range of CELLOSIZE ER and QP type HEC products," said Eunice Heath, global business director for CELLOSIZE. "They provide the advantages of standard cellulose ethers like thickening efficiency and colorant compatibility, but also provide better rheological properties, such as higher viscosity and improved spatter resistance."

"Our HMHEC products were developed in response to a global need for paints that are easier to apply, with less mess," adds Heath. "Our customers are very excited to be able to obtain the HMHEC technology from a full-service coatings supplier such as The Dow Chemical Company, and rely on our technical expertise and product knowledge to help overcome a variety of formulating challenges."

About CELLOSIZE Hydroxyethyl Cellulose

CELLOSIZE™ hydroxyethyl cellulose (HEC) is a nonionic, water-soluble polymer that can thicken, suspend, bind, emulsify, form films, stabilize, disperse, retain water, and provide protective colloid action. It is readily soluble in hot or cold water and can be used to prepare solutions with a wide range of viscosities. It has outstanding tolerance for dissolved electrolytes. In addition, CELLOSIZE HEC offers narrow viscosity ranges, consistent viscosity reproducibility, and excellent solution clarities.

About The Dow Chemical Company

Dow is a diversified chemical company that harnesses the power of science and technology to improve living daily. The Company offers a broad range of innovative products and services to customers in more than 175 countries, helping them to provide everything from fresh water, food and pharmaceuticals to paints, packaging and personal care products. Built on a commitment to its principles of sustainability, Dow has annual sales of $46 billion and employs 42,000 people worldwide. References to "Dow" or the "Company" mean The Dow Chemical Company and its consolidated subsidiaries unless otherwise expressly noted.

Source: Dow

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