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Dow Introduces New Binder Technology for Low-Odor High-Performance Paints

Published on 2010-05-20. Author : SpecialChem

PHILADELPHIA, PA -- Dow Coating Materials, a global business unit of The Dow Chemical Company, has introduced a new binder technology designed to help formulators develop low-odor paints with outstanding performance. Dow is integrating this technology with other initiatives to achieve extremely low odor profiles in high performance paints. The first example is RHOPLEX™ VSR 2015 with VERSAIR™ technology, which was introduced earlier this year. By incorporating VERSAIR™ technology into RHOPLEX™ VSR 2015 chemistry, Dow is able to achieve these low-odor characteristics without compromising the paint performance and low- to no-VOC formulating capabilities inherent in RHOPLEX™ VSR 2015.

"Our customers have clearly communicated a market need for paints with very low odor," Shruti Singhal, marketing director for Dow Coating Materials, North America, explained. "However, this advance cannot come at the expense of other benefits, such as coating performance or low-VOC capabilities. VERSAIR™ technology allows us to accomplish this goal without making those sacrifices that would diminish the value of the final product."

The VERSAIR™ technology platform addresses the issue of paint odor from a holistic perspective - looking at not just every material in a can of paint, but how those materials interact during formulation and application as well. Based on that exhaustive research, Dow has been able to develop a new method of synthesizing binders, and eventually additives and other materials, for these formulations. RHOPLEX ™ VSR 2015 based on VERSAIR™ technology is the first of many planned products in that line. Test batches made using this binder have resulted in coatings with barely perceptible odor levels.

"Our success depends on how closely we work with our customers to gain a clear understanding of industry needs and potential solutions," Jonathan Hastings, strategy and new business development director for Dow Coating Materials, said. "VERSAIR™ technology is a great example of new innovation - based directly on conversations with customers - that meets a valuable need in the coatings market."

Formulators interested in working with Dow on low-odor initiatives should contact their Dow Coating Materials sales representative.

About Dow Coating Materials:

Dow Coating Materials is the premier supplier of products and technologies to architectural and industrial coatings manufacturers worldwide. Combining the extensive resources of Dow and recently-acquired Rohm and Haas Company, the new business provides formulators a wide range of chemistries and support across many different product lines, including core binder technologies, additives and solvents. Additionally, Dow Coating Materials operates 13 dedicated R&D labs across all major geographies where Dow does business.

About Dow:

Dow combines the power of science and technology with the "Human Element" to passionately innovate what is essential to human progress. The Company connects chemistry and innovation with the principles of sustainability to help address many of the world's most challenging problems such as the need for clean water, renewable energy generation and conservation, and increasing agricultural productivity. Dow's diversified industry-leading portfolio of specialty chemical, advanced materials, agrosciences and plastics businesses delivers a broad range of technology-based products and solutions to customers in approximately 160 countries and in high growth sectors such as electronics, water, energy, coatings and agriculture. In 2009, Dow had annual sales of $45 billion and employed approximately 52,000 people worldwide. The Company's more than 5,000 products are manufactured at 214 sites in 37 countries across the globe. References to "Dow" or the "Company" mean The Dow Chemical Company and its consolidated subsidiaries unless otherwise expressly noted.

Source: Dow

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