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Dow Coating Materials Introduces Stain-Repellent Rhoplex EZ Clean 200 Acrylic Binder

Published on 2009-08-07. Author : SpecialChem

PHILADELPHIA -- Dow Coating Materials, a business unit of The Dow Chemical Company dedicated to innovation in the paint and coatings industry, has introduced Rhoplex™ EZ Clean 200, a 100 percent acrylic binder designed for premium interior flat and satin broad wall paints requiring high resistance to household stains.

"Paint formulators have identified a strong market for interior coatings that resist splashes and spills from liquids such as juice, tea, coffee and wine," said Rusty Johnson, marketing manager for Architectural Coatings with Dow Coating Materials. "Rhoplex EZ Clean 200 emulsion enables the formulation of new products that meet current industry standards for stain resistance in these applications."

Ideal for playrooms, kitchens, dining rooms and other parts of the home subjected to occasional splashes and spills, paints based on Rhoplex EZ Clean 200 exhibit excellent hydrophilic stain repellency combined with good hydrophobic stain removal. Additionally, Rhoplex™ EZ Clean 200 requires no coalescent and therefore can be formulated into very low VOC coatings with good film formation. Rhoplex EZ Clean 200 also contains no APEO (alkyl phenol ethoxylate), allowing it to be formulated into paints that meet environmental and regulatory compliance.

"Using Dow Coating Materials products like Rhoplex EZ Clean 200, formulators can develop innovative paints and coatings that meet environmental regulations without sacrificing performance," said Johnson. "They can instead concentrate on developing new formulations that offer better value to their customers."

About Dow Coating Materials:

Dow Coating Materials is the premier supplier of products and technologies to architectural and industrial coatings manufacturers worldwide. Combining the extensive resources of Dow and recently-acquired Rohm and Haas Company, the new business provides formulators a wide range of chemistries and support across many different product lines, including core binder technologies, additives and solvents. Additionally, Dow Coating Materials operates 13 dedicated R&D labs across all major geographies where Dow does business.

About Dow:

Dow is a diversified chemical company that combines the power of science and technology with the "Human Element" to constantly improve what is essential to human progress. The Company delivers a broad range of products and services to customers in approximately 160 countries, connecting chemistry and innovation with the principles of sustainability to help provide everything from fresh water, food and pharmaceuticals to paints, packaging and personal care products. In 2008, Dow had annual sales of $57.5 billion and employed approximately 46,000 people worldwide. The Company has 150 manufacturing sites in 35 countries and produces approximately 3,300 products. On April 1, 2009, Dow acquired Rohm and Haas Company, a global specialty materials company with sales of $10 billion in 2008, 98 manufacturing sites in 30 countries and approximately 15,000 employees worldwide.

Source: Dow

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