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Dow Coating Materials Introduces ROVACE™ 10, a Vinyl Acrylic Binder for Interior Paints

Published on 2015-11-03. Author : SpecialChem

PHILADELPHIA -- Dow Coating Materials, a business unit of The Dow Chemical Company, introduced new ROVACE™ 10 Vinyl Acrylic Binder at the Western Coatings Symposium. Developed with both the formulator and contractor in mind, this new low-volatile organic compound (VOC) technology for flat to semi-gloss interior paints offers excellent manufacturing capabilities.

Fig. 1: Dow Chemical Company

“Developing technologies with high-quality performance properties can pose unique challenges when working to meet the complex needs of both formulators and contractors,” said Fallyn Flaherty-Earp, North America architectural marketing manager, Dow Coating Materials. “While both are looking for quality solutions, the specifications and processes surrounding each formulator, customer and product are completely different and on occasion at odds with each other. Through constant collaboration, we’re always trying to create new technologies that help meet these competing demands.”

For formulators, the flexibility of ROVACE™ 10 Emulsion helps reduce the number of considerations factored into a paint formulation to help meet different quality points across paint lines. For example, ROVACE™ 10 Emulsion may be added during the grind stage without any adverse effects on property performance.

“While some binders’ rigidity are suited best for one type of paint, the manufacturing flexibility of ROVACE™ 10 Emulsion allows formulators the option to combine this technology into a broad range of paints with varied pigment volume concentrations (PVC), including: premium and mid-tone flat paints for new construction, quality satin finish formulations and semi-gloss blends,” said Linda Adamson, technical service manager, Dow Coating Materials.

The flexibility of ROVACE™ 10 Emulsion also offers excellent processing capabilities for easy pumping and handling.

For paint contractors, ROVACE™ 10 Emulsion offers good spray application and touch-up in starting point formulations. Demonstrating exceptional color acceptance, ROVACE™ 10 Emulsion also helps paint retailers and applicators match color chips and maintain uniform color appearance under various conditions of paint age and shear stability.

“It’s not only about the aesthetics,” said Flaherty-Earp. “ROVACE™ 10 Emulsion has been created as a low-VOC product that can be formulated to pass numerous Master Painters Institution (MPI) specifications.”

At 55 percent solids, Dow Coating Materials adds ROVACE™ 10 Emulsion to its growing list of low-VOC offerings. This new technology is APEO-free1 and solvent-free2 capable to meet the growing demands of consumers and retailers. In formulated paints, ROVACE™ 10 Emulsion has also undergone testing to show it can be formulated to meet MPI specifications #44, #53, and #143.

For enhanced performance while maintaining low-VOC, ROVACE™ 10 Emulsion may be used with ACRYSOL™ RM-725 Rheology Modifier, an easy-pouring associative thickener that provides better applied hiding, enhanced surface appearance and better touch-up. This APEO-free1, solvent-free2 HEUR offers excellent sag-flow balance when combined with ROVACE™ 10 Emulsion.

1 Manufactured without APEO surfactants
2 Manufactured without added solvent

About Dow Coating Materials

Dow Coating Materials is one of the most innovative coatings raw material suppliers in the world; driving fundamental shifts in the coatings industry and moving the market as the expert’s expert in coatings solutions. Through its mission of collaboration, inspiration, innovation and growth, the business provides material products, science, technology, and manufacturing solutions to the architectural and industrial coatings industry worldwide. Dow Coating Materials operates 43 manufacturing plants worldwide and 13 dedicated R&D facilities across all major geographic markets where Dow does business.

About Dow

Dow combines the power of science and technology to passionately innovate what is essential to human progress. The Company connects chemistry and innovation with the principles of sustainability to help address many of the world's most challenging problems such as the need for clean water, renewable energy generation and conservation, and increasing agricultural productivity. Dow's diversified industry-leading portfolio of specialty chemical, advanced materials, agrosciences and plastics businesses delivers a broad range of technology-based products and solutions to customers in approximately 160 countries and in high growth sectors such as electronics, water, energy, coatings and agriculture. In 2012, Dow had annual sales of $57 billion and employed approximately 54,000 people worldwide. The Company's more than 5,000 products are manufactured at 188 sites in 36 countries across the globe.

Source: Dow

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