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Ciba to Introduce Versatile New "Color-Travel" Effect Pigment at 100% Design in Earls Court Exhibition Centre London

Published on 2008-09-17. Author : SpecialChem

BASEL, Switzerland -- Ciba is launching a versatile new "color-travel" effect pigment at 100% Design, held at the Earls Court Exhibition Centre in London from September 18-21, 2008.

Ciba® XYMARA™ Fireball™ combines unique effects and outstanding shade depth with excellent technical properties. Very high durability makes it suitable for exterior automotive coatings and other high-performance applications, including consumer goods such as mobile phones and electronic devices.

"With its subtle, harmonious color-travel effect, XYMARA™ Fireball™ highlights the shape of an object, enhances shade and design and can also be used to add an attractive sparkle," said Tom Landuydt, Global Marketing Head of Automotive Coatings in Ciba's Coating Effects Segment.

An innovative finishing process results in differences in the transmission and remission of colors, allowing a unique visual effect to be attained. Applied as a stand-alone pigment in coating applications, XYMARA™ Fireball™ gives a shade that varies from orange/gold to a deep cherry red, as the angle of observation changes. With its platelet character, it adds a discreet sparkle when used in an effect color formulation. Inherent transparency makes it suitable for use in combination with different chromatic transparent pigments as well as in a multilayer paint system, giving new, unusual effect shades with exceptional depth.

The widely variable effects attainable with XYMARA™ Fireball™ are described in a detailed brochure, available on request. The versatility of the pigment is not restricted to color: its chemistry makes it suitable for both waterborne and solventborne coating applications, allowing maximum flexibility in formulation.

About Ciba:

Ciba is a leading global company dedicated to producing high-value effects for its customers' products. We strive to be the partner of choice for our customers, offering them innovative products and one-stop expert service. We create effects that improve the quality of life – adding performance, protection, color and strength to plastics, paper, automobiles, buildings, home and personal care products and much more. Ciba is active in more than 120 countries around the world and is committed to being a leader in its chosen markets. In 2007, the Company generated sales of CHF 6.5 billion from continued operations and invested over CHF 260 million in R&D.

Source: Ciba

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