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Celanese Introduces Mowilith® LDM 1852 Emulsion

Published on 2007-05-09. Author : SpecialChem

Nurnberg, Germany -- At the European Coatings Show, Celanese Corporation presented Mowilth® LDM 1852, a vinyl acetate ethylene (VAE) emulsion specifically designed for low-emission semi-gloss paints. This breakthrough emulsion solves a problem many formulators in Europe have faced for years when trying to lower emissions, yet maintain the critical balance of gloss properties, scrub resistance and block resistance in semi-gloss systems. Free of solvent, plasticizer and APEO, Celanese developed this technology to support the demand for higher performing environmentally-friendly coatings throughout Europe.

According to Moritz Fichtmueller, marketing manager for paints and coatings at Celanese, the new Mowilith LDM 1852 product is further evidence of the company's leadership in developing technology for coatings with better environmental profiles. "Celanese has responded to the growing demand for low emission coatings with a new vinyl acetate/ethylene technology designed to meet growing demand for reduced environmental impact," he said. "Mowilith LDM 1852 is ideal for low-emission, solvent-free semi-gloss paints because its unique core-shell technology allows it to combine the benefit of low minimum film formation temperature (MFFT) with the benefit of high block resistance and excellent gloss. "

The use of core-shell technologysomething formulators typically see in acrylic emulsionsis one of the most innovative traits of the new Mowilith LDM 1852. By incorporating this technology in a VAE emulsion, Celanese has once again demonstrated its leadership in innovation. Today, no other VAE technology offers this kind of performance in coatings designed for low emissions and low odor.

Furthermore, the water-soluble protective colloids in the VAE emulsion improve both the application properties and the workability of the paint. The enhanced hydroplastification effect made possible with Mowilith LDM 1852 supports excellent colour development, another key property in today's premium interior decorative coatings market.

Celanese: the leader in low VOC performance for paints

Established for more than 10 years as the leading binding system in low emission and solvent-free paints, Mowilith® VAE emulsions have helped paint producers develop products that anticipate trends towards reduced emissions and that meet the criteria of various European ecological labels.

Celanese remains committed to innovative solutions with the commercial launch of Mowilith LDM 1852 in Europe. Celanese's technical assistance teams located throughout Europe and the rest of the world are experienced in putting VAE technology to work to gain optimal performance and to solve any formulating issue related to architectural coatings.

About the Emulsions & PVOH Business of Celanese

The Emulsions & PVOH business of Celanese is a global leader in the development and application of polymer emulsion and PVOH technology to improve performance, create value and drive innovation in a broad range of industrial and consumer end-use applications including adhesives, coatings, engineered fabrics, glass fibers, paper, textiles and more. The business has manufacturing R&D and technical service facilities across North America, Europe and Asia.

About Celanese

As a global leader in the chemicals industry, Celanese Corporation (NYSE: CE) makes products essential to everyday living. Our products, found in consumer and industrial applications, are manufactured in North America, Europe and Asia. Net sales totaled $6.7 billion in 2006, with over 60% generated outside of North America. Known for operational excellence and execution of its business strategies, Celanese delivers value to customers around the globe with innovations and best-in-class technologies. Based in Dallas, Texas, the company employs approximately 8,900 employees worldwide.

Source: Celanese Corporation


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