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CATHAY INDUSTRIES at ECS 2015: Exhibits High Chroma Reds, Iron Oxide Pigments for Paints

Published on 2015-04-21. Author : SpecialChem

NINOVE/NUREMBERG -- High Chroma Reds form the focus of CATHAY INDUSTRIES’ booth at the European Coatings Show April21-23, 2015 in Nuremberg. As one of the world’s leading manufacturers of synthetic iron oxide pigments the company presents high quality products for the use in coatings systems. For industrial paints and varnishes, applied as a decorative or protective layer, High Chroma Reds offer a significantly broader color spectrum. Beyond this, CATHAY shows its wide range of products of other pigment and non-pigment areas.

An extended scope of reds ensures a greater range of colors for manufacturers of coatings. These red colors created by iron oxide pigments are utilized in industrial paints, which can be applied on floors and walls of buildings for example – exterior or interior. Bright High Chroma Reds from CATHAY INDUSTRIES broaden the color spectrum for this use and provide an elevated gloss as well as intense color strength. CATHAYCOATTM Reds of the double A series can partially substitute certain organic pigments in some applications with shades from light red to medium red. Therefore, they can be a cost efficient choice.

Save Time and Energy

Made through the Penniman process, the High Chroma Reds are characterized by hydrophilic properties. As a result of this, the pigments are highly suitable for water based and VOC free systems. In addition, soft crystals simplify dispersing; low viscosity and low oil absorption facilitate the use in paint systems. Due to the pigment’s surface, the duration of the dispersing process with just High Speed Dispersers is reduced. In this way, manufacturers can increase their production capacities and save energy.

Optimize Applications

To assure an ideal outcome of the coloring process, CATHAY offers extensive service and support activities for its customers. Pre- in- and after-sales efforts include logistical and technical advice. Moreover, the company fabricates pigments through state-of-the-art technology and tailored to customers’ specific needs. Detailed working steps result in an environmentally friendly production. CATHAY invites visitors to discover the variety of pigments, service performances and application possibilities at the exhibition stand.


CATHAY INDUSTRIES is one of the world’s leading manufacturers of synthetic iron oxide pigments. The business areas of the company include basic products for the construction industry, sophisticated qualities for the use in coatings systems as well as highest purity iron oxides for cosmetics applications. The portfolio is completed by a number of synergistic products. Established in 1979, the Hong Kong based CATHAY INDUSTRIES GROUP with production sites in the USA, China, Belgium and Australia has been dynamically growing. Now the group is employing 900 people throughout the world. The success of CATHAY INDUSTRIES is based on significant investments into latest production technologies. In Europe the CATHAY INDUSTRIES GROUP’s affiliates are located in Belgium, the United Kingdom and Germany.


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