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Behr Paints Presents Premium Plus Ultra® Interior with a Superior Stain-blocking Formula

Published on 2012-06-22. Author : SpecialChem

BEHR Premium Plus Ultra® Interior, the original high-performance Paint & Primer in One, now allows consumers to paint, prime and protect all in one to help projects get done quickly and easily with long-lasting results. The extra-durable paint film resists stains and scuffs and protects better so your new look STAYS LOOKING NEW LONGER®. And now with a new advanced stain-blocking formula, BEHR Premium Plus Ultra Interior is the perfect product for everyday use or even with tough, challenging conditions.

"BEHR Premium Plus Ultra Interior, the original Paint & Primer in One, has been improved with an advanced stain-blocking formula to help homeowners successfully take on many paint projects around the house," said Scott Richards, Senior Vice President of Marketing, Behr Process Corporation. "The new formula is an example of our commitment to deliver the highest quality products at competitive prices, giving do-it-yourselfers the power to achieve their vision in every room."

Formulated for the homeowner looking to paint and protect with the added benefit of keeping stains from bleeding through, BEHR Premium Plus Ultra Interior is targeted for high-traffic spaces such as Family Rooms, Kids' Rooms, Kitchens, Bathrooms, Living Rooms and Hallways. Other added benefits include a shorter dry time and increased stain-blocking of common household stains and watermarks for better performance and long-lasting appearance.

In addition, BEHR Premium Plus Ultra Interior Paint is a low VOC, 100% Acrylic formula with a mildew resistant finish for increased ease-of-mind when painting. It offers excellent adhesion and ensures outstanding stain, scuff and mar resistance for long-lasting colors and easy-to-clean surfaces.

About Behr Paints

Founded in 1947, Behr Process Corporation is one of the largest suppliers of architectural paint and exterior wood care products to the United States and Canadian do-it-yourself channel. Behr manufactures paints, decorative finishes, primers, stains and surface preparation products, which are sold exclusively at The Home Depot. Behr is a subsidiary of Masco Corporation and is headquartered in Santa Ana, CA.

Source: Behr Paints


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