OK
The Universal Selection Source:
Coatings Ingredients
Product News

Behr Introduces BEHR MARQUEE™ Exterior Paint & Primer

Published on 2013-05-10. Author : SpecialChem

Developed for discriminating painters who want the very best exterior paint for their home, BEHR MARQUEE™ Exterior Paint & Primer is Behr's most advanced paint & primer, delivering exceptional dirt resistance and advanced fade protection. This innovative paint was developed to provide early rain resistance, so it has the ability to repel rain showers as early as 60 minutes after application.

"BEHR MARQUEE Exterior Paint & Primer was engineered with one simple goal in mind - to keep your home looking great long after you paint, even under the most severe weather conditions," said Scott Richards, Senior Vice President of Marketing, Behr Process Corporation. "We harnessed the most advanced technology to offer Behr's best exterior paint ever."

The innovative technology delivers a tough, non-stick surface that helps resist dirt build up along with advanced UV protection and exceptional gloss protection for longer lasting, more lustrous color. The result of these two exceptional features is a paint color that stays looking great, long after the surface has been painted.

As a topcoat, BEHR MARQUEE paint's 100 percent acrylic, less than 50 VOC formula provides excellent hide and delivers a durable, mildew resistant finish. With its primer qualities, the product offers excellent adhesion to exterior surfaces along with the ability to block exterior stains.

Whether you're painting yourself or hiring a professional, BEHR MARQUEE Exterior Paint & Primer is formulated to deliver the highest quality results in the shortest amount of time. The new line is available in Flat, Satin Enamel, and Semi-Gloss Enamel sheens in 64 unique new colors and can also be tinted to any color in Behr's existing palette of 2,000 hues or custom color matched.

About Behr

Founded in 1947, Behr Process Corporation is one of the largest suppliers of architectural paint and exterior wood care products to the United States and Canadian do-it-yourself channel. Behr manufactures paints, decorative finishes, primers, stains and surface preparation products, which are sold exclusively at The Home Depot. Behr is a subsidiary of Masco Corporation (NYSE: MAS) and is headquartered in Santa Ana, CA.

About Masco Corporation

Masco Corporation is today one of the world's largest manufacturers of brand- name products for the home improvement and new home construction markets. Masco is also a leading provider of a variety of installed products and services, including insulation, for homebuilders. Comprised of more than 20 companies, the Masco family operates nearly 60 manufacturing facilities in the United States and over 20 in other parts of the world.

Source: Masco Corporation


ENG's TECHSCOUT 2018: Strategic Venturing & Innovation Excellence
Back to Top