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BASF introduces ‘Jet Black’ ULTRA-Cool SP, first truly black cool-roof coating New technological advance also enables other dark colors to meet ‘cool roof’ standards

Published on 2006-04-12. Author : SpecialChem

SOUTHFIELD, Mich. -- BASF's Industrial Coatings business has announced Superl® SP II ULTRA-Cool® Jet Black, the first high-reflectivity siliconized polyester coil coating that meets both the definition of "jet black" and the industry's increasingly strict standards for "cool coatings."

The same breakthrough that makes a cool jet black color possible also enables BASF to expand its siliconized polyester ULTRA-Cool palette of truly cool dark colors - and to improve the coolness of many dark colors that until now barely met the definition of cool.

Although cool roof technology has been available in a wide range of colors, including medium and dark tones, not all dark colors were able to meet cool standards. Moreover, attaining a truly cool black, especially in siliconized polyester, has been an elusive goal for coatings companies. The cool colors closest to black were dark grays or dark-browns. As a result, architects and building owners who wanted to specify a truly energy-efficient, black or dark-colored roof were limited in their choices.

BASF's latest development in cool coatings represents a technological and aesthetic breakthrough. With a solar reflectivity of at least 25 percent, it offers the metal roofing market a new range of dark colors, including a true black, that meet cool standards.

"For the first time, designers and owners that want a really black roof will be able to obtain an accurate color match in a cool coating," said Tom McKay, Product/Marketing Manager of BASF's Industrial Coatings Solutions business in North America. "BASF's expertise in coatings enabled us to introduce ULTRA-Cool, the industry's first cool coatings, several years ago, and we even helped the industry and the EPA develop cool roof standards. That same expertise has led us to a technological breakthrough that had so far eluded makers of coil coatings - a deep black color that also offers the energy efficiency of cool technology.

"Of course, the ability to make a cool ‘blacker black' means we can also improve the coolness of other dark colors," McKay continued. "That's important because the industry continues to raise the bar for what it considers 'cool,' and we can help designers keep up with those standards without giving up color choice. In addition to improving the reflectivity of siliconized polyester, we're also developing a cooler ULTRA-Cool coating in PVDF technology, which we will introduce in the near future."

BASF is a leader in developing innovative coatings for all construction applications. BASF's broad portfolio of coating products for building applications includes premium siliconized polyester (PC3200® and Superl® SP II ULTRA-Cool®); economically priced siliconized polyester (PanelGuard™); and premium PVDF (Fluoroceram® and Fluoroceram® ULTRA-Cool®).

BASF - The Chemical Company. We don't make a lot of the products you buy. We make a lot of the products you buy better.® BASF Corporation, headquartered in New Jersey, is the North American affiliate of BASF AG, Ludwigshafen, Germany. BASF employs about 10,000 people in North America and had sales of approximately $11.3 billion in 2005.

As the world's leading chemical company, BASF's portfolio ranges from chemicals, plastics, performance products, agricultural products and fine chemicals to crude oil and natural gas. BASF's intelligent system solutions and high-value products help its customers to be more successful. BASF develops new technologies and uses them to open up additional market opportunities. It combines economic success with environmental protection and social responsibility, thus contributing to a better future. In 2005, BASF had approximately 81,000 employees and posted sales of more than $50.4 billion. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA), New York (BF), and Zurich (AN).

Source: BASF

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