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AkzoNobel at ACS 2014: Presented BERMOCOLL® Cellulose-based Thickeners for WB Paints

Published on 2014-05-19. Author : SpecialChem

The American Coatings Show (ACS) is one of the leading North American industry shows and conferences designed as a sister event to the European event. ACS offers innovative features to provide immediate business opportunities, a complete portfolio for the production of high-grade, competitive coatings, paints, sealants, construction chemicals and adhesives.

For AkzoNobel the ACS was an opportunity to meet the local team, learn more about the American market and customer needs and to put forward AkzoNobel's values, latest developments, innovations and ambitions for the future.

The American Coatings Show was the major event for Bermocoll® and AkzoNobel. As a European-based company, it is very important for AkzoNobel to use conferences like ACS to extend its customer base and to understand the different needs of the US market.

AkzoNobel is offering the below products for use in paint and building applications:

  • BERMOCOLL® cellulose-based thickeners used in water-based paint, ready-mixed mortar and gypsum industry.
  • ELOTEX® performance-enhancing additives and solutions for the ready-mixed mortar industry.
  • Expancel® Microspheres multi-performance additive for inks and coatings.
  • Amadol®, Berol®, Ethylan®, Armeen®, Duomeen®, Alcosperse® and Narlex® specialty surfactants, fatty amines and polymers for the paint and coating sector.

AkzoNobel supplies many customers directly, and have also built-up strong relationships with key distribution partners, here in the US, to ensure full coverage of all customers (large and small) and to give right level of support and service.

The business area Specialty Chemicals regroups 4 relevant products for the paints industry: Colloidal Silica, Specialty Chemicals Pigment & Dispersion, Expancel® Microspheres, and Bermocoll® cellulose ethers.

AkzoNobel at ACS 2014
AkzoNobel at ACS 2014

"Having all these paints related products groups in one stand is a main strength for AkzoNobel and we receive very good feedback from customers" said Emile Trottier, Global Marketing Manager, Performance Additives.

About AkzoNobel

AkzoNobel is among the leading global paints and coatings companies and a major producer of specialty chemicals. It supplies industries and consumers worldwide with innovative products and are passionate about developing sustainable answers for customers. Its portfolio includes well-known brands such as Dulux, Sikkens, International and Eka. Headquartered in Amsterdam, the Netherlands, it is consistently ranked as one of the leaders in the area of sustainability.

Source: AkzoNobel

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