Industry News

Valspar Expands Pro Paint Program with Lowe's to Meet the Demands of Professional Painters

Published on 2013-04-08. Author : SpecialChem

MINNEAPOLIS -- The Valspar Corporation (NYSE: VAL) recently announced an expanded retail paint program, now available at Lowe's, specifically tailored to the needs of the professional painter. The program includes a comprehensive lineup of Valspar-branded professional grade products in multiple formulations and finishes that simplifies paint selection while delivering on the durability and performance requirements of professional painters. Based on extensive input from pros, the Valspar Pro program also expands in-store support through custom tinting and color matching services, small batch mixing as well as direct shipping, volume and value pricing.

"Valspar is pleased to create a best-in-class retail experience for professional painters," said Howard Heckes, Valspar's Senior Vice President of global consumer. "We believe this program at Lowe's provides a compelling alternative to standalone paint stores by delivering quality professional paint products at an everyday low price with the added convenience of one-stop shopping."

The Valspar Pro program represents a substantial growth opportunity for Valspar as the professional paint business represents more than 50 percent of the U.S. architectural paint market. While Valspar has served the professional paint market for many years, this new program substantially increases the depth of products and services it provides in more than 1,700 Lowe's retail locations nationwide. Professional painters will benefit from Valspar Pro's easy application, uniform appearance, consistent hide, reliable touch-up and factory tinting, all of which reduce time on the job site and deliver a higher quality finished project.

Valspar Pro officially launched in Lowe's stores March 25 and features the "Pro Challenge", a series of more than 300 events taking place in various Lowe's retail locations throughout the U.S. The "Pro Challenge" will showcase the performance of the Valspar Pro paint lineup; provide application advice and other painting tips for pro painters.

About The Valspar Corporation

The Valspar Corporation (NYSE: VAL) is one of the global leaders in the paint and coatings industry. Since 1806, Valspar has been dedicated to bringing customers the latest innovations, the finest quality and the best customer service in the coatings industry.

Source: Valspar Corporation

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