Industry News

Valspar Duramax Addresses Consumer Demand for Premium Semi-Gloss Paint

Published on 2008-06-17. Author : SpecialChem

WHEELING, Ill. -- The Valspar Corporation has announced the introduction of Valspar Duramax in Semi-Gloss to assist the needs of consumers looking for a full spectrum of finishes in premium quality exterior paints. Valspar Duramax Semi-Gloss joins Duramax Flat and Duramax Satin paints to offer consumers ultimate one-coat protection and durability. Containing pigments of the highest quality, Valspar Duramax comes with a lifetime warranty.

"Valspar created Duramax Semi-Gloss to address the market demand for premium exterior paint in a glossy finish. While Duramax Flat and Duramax Satin are ideal for painting the main surface of a house, consumers sometimes want a shinier finish to accent doors, trim or shutters," said Arthur Noparstak, senior brand manager of exterior paints, Valspar.

Valspar Duramax paint is infused with exclusive Crosslinking Ti3 technology for maximum adhesion, UV protection and long-lasting durability. Drying quickly, Valspar Duramax creates a thicker finish to help hide minor surface defects and small cracks. These attributes are all extremely important considerations in choosing exterior paint.

"When consumers make paint choices for an exterior job, they need to consider weather conditions, the condition of the surface being painted, and color combinations among other factors. Premium paints like those in the Duramax family address these issues with vast color options, as well as lasting coverage and protection," adds Noparstak.

Water-based and 100% acrylic, Valspar Duramax cleans up easily with soap and water and is low odor. Valspar Duramax Semi-Gloss is available at Lowe's nationwide.

About Valspar Corporation:

The Valspar Corporation is a global leader in the paint and coatings industry. Since 1806, Valspar has been dedicated to bringing customers the latest innovations, the finest quality and the best customer service in the coatings industry.

Source: Valspar Corporation

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