Industry News

Valspar Corp. Unveils New PlastiKote Brand

Published on 2010-05-26. Author : SpecialChem

WHEELING, Ill. -- Valspar Corp. has just unveiled the newly revamped PlastiKote brand of paint and automotive touch-up products. Founded in 1923, the PlastiKote brand has been known for leading-edge formulations and solution-specific products that meet demanding or unique requirements, environments or surfaces.

The new PlastiKote line consists of enhanced product formulations that are specially designed for a professional, flawless finish. In addition to updating the products, the launch of the new PlastiKote brand also features a new logo, new packaging and a website designed to highlight the premium-quality product options.

"Our customers expect the best and the best is what we are committed to deliver," said Michael Watson, global managing director-aerosol for Valspar. "As part of the Valspar Corporation, the new PlastiKote brand benefits from the global footprint and research and development capabilities of one of the world's leading coatings manufacturers."

PlastiKote has a long history of developing premium, solution-specific automotive paint and coating products that meet demanding or unique requirements, environments or surfaces. New and improved formulations, a new look and a commitment to providing first-class customer service, are just a few ways the new PlastiKote promises to provide "The Perfect Finish" every time, noted Lance Bunch, category manager of automotive and industrial aftermarkets for Valspar.

"At PlastiKote, 'The Perfect Finish' is our business. Our products are second-to-none when it comes to quality and performance, but our commitment to excellence does not stop there," said Bunch. "We are dedicated to the success of our distribution and retail customers. Whether it's providing top-notch sales service or successful promotional programs, we aim to exceed our customers' expectations and help them grow their business.

"There is a tremendous heritage of quality in the PlastiKote brand and highly valuable consumer awareness and it is our aim to use this to our and our customers' benefit," continued Bunch. "The new program is highly innovative, utilizes modern paint technologies and is positioned to provide clarity and confidence to the consumer."

Source: Valspar Corporation

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