Industry News

The 2012 Ridler® Award Winner Features BASF's 90-Line™ Brilliant Red Waterborne Paint

Published on 2012-03-06. Author : SpecialChem

SOUTHFIELD , MI -- The 2012 Ridler® Award winner announced at Detroit Autorama® February 26 was the 1955 Ford T-Bird, owned by Dwayne Peace of Tyler, Texas. The car was painted with BASF's Glasurit® 90-Line™ Brilliant Red waterborne paint.

"BASF's Glasurit paint has been on six of the last 11 Ridler award winners," said Vitor Margaronis, Marketing Director, BASF Coatings Solutions, North America. "We're very proud of this achievement and the quality of our products."

The list of products used to paint the car included Glasurit's Epoxy 801-72, Polyester Filler1006-26, 90-Line Waterborne Basecoat and HS Multi Clear 923-155.

A total of 64 vehicles competed for the coveted award at the Detroit Autorama. Vehicles are judged based on three criteria: creativity, engineering and workmanship.

"The execution of the plan and the quality of the build were outstanding," said Butch Patrico, Co-chairman of the Detroit Autorama and Ridler judging supervisor. Patrico also said the process for this build was similar to what a major manufacturer would do to build a prototype. "This was not a normal build. He didn't follow a cookie cutter process."

The car was painted by Jacob Edens and Jeff Greening of Greening Auto Company in Nashville, Tennessee. "The entire painting process took about six months," said Jesse Greening. "The color helped it show very well."

The Ridler award is named after Don Ridler, who started promoting Autorama in the 1950s. With his expertise, Autorama became one of the top hot rod shows in the country. Following Ridler's passing in 1963, a decision was made to create an award to honor his memory. The Ridler award has been given out to the best new creations since 1964. Cars must be shown for the first time to be eligible for the award.

About BASF Coatings

BASF Coatings develops, produces and markets a high-quality range of innovative automotive OEM coatings, automotive refinishes and industrial coatings, as well as decorative paints. BASF has significant market positions in the coatings sector in Europe, North America, South America and the Asia/Pacific region.

About BASF

BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has more than 16,000 employees in North America, and had sales of $19.9 billion in 2011. BASF is the world's leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics, performance products and crop protection products to oil and gas. They combine economic success, social responsibility and environmental protection. Through science and innovation they enable their customers in almost all industries to meet the current and future needs of society. Their products and system solutions contribute to conserving resources, ensuring healthy food and nutrition and helping to improve the quality of life. They have summed up this contribution in their corporate purpose: We create chemistry for a sustainable future. BASF posted sales of about €73.5 billion in 2011 and had more than 111,000 employees as of the end of the year.

Source: BASF

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