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TCI Develops Red Powder Coatings for Fiat Chrysler Automobiles

Published on 2017-07-07. Author : SpecialChem

TCI Powder Coatings has developed a specially formulated product for Fiat Chrysler Automobiles (FCA) in its new Product Development Lab.

TCI’s “Demonic Red” Color

FCA Red coating
TCI Develops Red Powder Coatings for Fiat Chrysler Automobiles

FCA needed a “Demonic Red” color that would meet underbody and under-hood requirements as well as performance specifications to protect the valve covers and engine blocks of the Dodge Challenger SRT® Demon. Other powder coaters were struggling to find a match within a reasonable timeline.

With the support of TCI Powder Coatings’ Product Development Team, the development of the “Demonic Red” color was prioritized and launched via TCI’s stage gate process. Through this process, TCI was able to quickly dedicate its resources, prioritize the project, and deliver on an expedited timeframe.

Excellent Results with New Product


The Chrysler Zr3 Performance Red powder coating was developed and soon approved by FCA. TCI Powder Coatings was able to deliver on its promise of quick turnaround without sacrificing performance or quality. Currently, multiple fabricators and coaters are using the new product and have seen excellent results.

TCI’s new Product Development Lab is a facilitator in the specialty formulation process, helping TCI to meet the styling demands of the Automotive Market. 

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Source: TCI Powder Coatings
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